Key strategies / Lead the digitalisation of the banking industry

COMMITTED TO AN OMNICHANNEL MODEL

estructura

LEADER IN DIGITAL CHANNELS

Internet
Global leader
Leaders in service quality, for the 6th year running (AQmetrix)
Market penetration 31.9% (No. 1 nationally and internationally) Active customers 4.8 million
Internet transactions 2,537 million
New strategies
  • Mis Finanzas, new service for managing personal finances
  • HolaBank, new portal for foreign customers
Mobile
Global leader
Leaders in service quality (AQmetrix) and functionality (Forrester)
Active customers 2.8 million Mobile transactions 1,490 million
CaixaMóvil Store 2.7 million downloads
New solutions
  • CaixaBank Pay, mobile payment solution
  • Wearables: Apple Watch branch finder and Bolsa Abierta for Android Wear
ATMs
The largest network
Over 250 options available at our terminals
ATMs 9,631 Market share* 19.2% terminals
Operations 620 million
New service
  • Reimbursements by mobile phone, as if they were contactless cards
  • Recycling of notes
  • Greater personalisation
Payment methods
Cards
Market leader with 15.1 million cards in circulation
Market shares 23% by value New service 170,000 immediate card deliveries
POS 303,306 installed
Contactless technology
  • 50% of the entity‘s cards and 85% of POS terminals
  • 75,000 bracelets and mobile phone stickers
  • 20,000 customers have cards with the CaixaBank Pay service
Social networks
Presence on networks
CaixaBank virtual communities around financial services
CaixaNegocios Community, for companies Club Ahora, for the elderly StockTactics, for stock market investors
Users 170,000 people registered
New communities
  • multiEstrella, the social network for families
  • FinApps community, connecting customers with mobile industry professionals
* Figures for the third quarter of 2015.