/05
Value creation model
P. 142
Business model
P. 165
Distribution model
P. 143
Retail banking :  Individuals, premier and
businesses
P. 166
Physical network
P. 155
Private Banking
P. 169
Digital channels – Website + Mobile
P. 158
Business Banking
P. 170
Remote manager
P. 163
Corporate & Institutional Banking
P. 171
imagin
P. 174
Technology and digitisation
P. 175
Cosmos Plan
P. 175
Technological infrastructure
BUSINESS MODEL
BASED ON OUR STRENGTHS
Leading bank in Spain and Portugal
Broad customer base and model of
universal banking
Model of multichannel distribution
Knowledge of the customer: data and
analytical capabilities
Strong subsidiaries operating in
insurance and long-term savings
management
Financial strength
Benchmarks in sustainable banking
Outstanding human team
1 Individual customers who have carried out one or more login operations
on Now, imagin or other CaixaBank apps (Pay, Sign) in the last 6 months.
WITH SPECIALISED MANAGEMENT
Retail Banking
ā—
ā—
ā—
ā—
Private Banking
ā—
ā—
15.7 M Customers
Personal Banking
and Individuals
0.3 M Customers
2.8 M Customers
Premier Banking
1.6 M Customers
Business and
other
Business Banking
ā—
ā—
CIB
ā—
ā—
0.3 M Customers
0.03 M Customers
20.7 M
Customers
Customers in Spain and Portugal.
Distribution channels available to customers in the segment ā— ā— ā— ā—
REMOTE DISTRIBUTION CHANNELS
ā— Branches
ā— CaixaBankNow
4,251 branches in
Spain and 301 in
Portugal
12.7 M1 customers using
digital service
channels in Spain and
1 M in Portugal
ā— Connecta
ā— imagin
7.6 M customers
with remote
manager in Spain
and 0.8 M in
Portugal
4 M digital customers
looking for neobank
experience (Spain)
WIDE RANGE OF FINANCIAL AND
INSURANCE PRODUCTS AND SERVICES
Tailored to customer needs and integrating
sustainable criteria
Solutions for everyday life
Payment methods
Savings and investment products
Financing
Insurance (Life, life-risk and non-life)
RETAIL BANKING
Within the framework of the Strategic Plan 2025-2027, Banca Retail has taken
a step forward with the implementation of a new segmentation and a
renewed distribution model . This approach focuses on the value and
potential of customers with the aim of offering a more personalised and
efficient service, adapted to the use of channels and the specific needs of
each segment. This model will provide customers with:
VALUE
EXPERTISE
EFFICIENCY
This new model entails greater specialisation , the creation of new
portfolios and figures such as the Personal Banking Manager, who will be a
point of reference for customers, offering personalised advice, availability
and commitment. This model will allow:
| Incorporation of more than 1 million customers managed by a
specialist manager.
| Promotion of the professional development of employees (+1,000
specialist managers).
| Improvement of the customer and employee experience through
continuous improvement of the Commercial Framework.
Retail Banking's value proposition is based on an offer:
1. Innovative and personalised
Unique solutions are offered for each customer profile, adapted to
their needs and preferences.
2. Omnichannel
A model in which customers are free to choose how they relate to
CaixaBank, with digital and remote tools and an extensive branch
network.
3. Concentrating on the customer needs
| Day to Day: making their day-to-day life easier.
| Financing: providing funding to their your aspirations come
true.
| Protection: caring for what is important to them and
helping them protect it.
| Customer funds: helping plan their savings and face their
future with total security.
_MAIN FIGURES IN 2025
Retail customers in Spain and Portugal
15.7 M
2.8 M
1.6 M
Personal banking and
individual customers
Premier banking customers
Business customers and
others
15.3 M in 2024
2.8 M in 2024
1.6 M in 2024
Business shares in Spain
40.4%
36.3%
34.3%
Market penetration among
individual customers 1
Share of salary direct
deposits
Share of pension direct
deposits
39.4 % in 2024
36.1 % in 2024
34.2 % in 2024
Offices Retail
3,542
259
Offices Retail Spain
Offices Retail Portugal
3,570 in 2024
261 in 2024
1Data as of September 2025.
4. Improvement of digital and remote relationship models
Different omniexperience tools are offered to make the manager/
customer relationship easier.
"My Manager" is the digital
connection space between
the adviser and the
customer.
Planned appointments between clients and
managers
7.4 M
14.6%
35.1%
Customers who have used
"My adviser"
% appointments
originating from
customer
% remote appointments
3.1 M
5.9 %
Number of customers
sending messages via the
APP/WEB
% conversations with AI assistance
WhatsApp, a communication channel that facilitates the Manager-Customer
relationship
3.1 M
15.7 %
Number of messages sent via
WhatsApp (originated by the
customer)
Customers using WhatsApp as a channel
A secure channel for sending documents
6.6 M
30.4%
Files sent via the app/website
of files sent by the customer
PERSONAL BANKING AND INDIVIDUAL CUSTOMERS
Individual customers with a position of up to 60,000
euros.
CaixaBank has reinforced its customer acquisition strategy , reaching 18.9
million customers¹, with notable growth in the digital segment. This progress
has been supported by an attractive and differentiated offer. Highlighting:
| The digital account and the CaixaBank account (DĆ­a a DĆ­a).
| imagin's value proposition, a key pillar for customer acquisition and
growth (see section "imagin").
| The offer for customers with a salary.
Milestones in 2025
Boosting the Commercial Strategy
During the year, CaixaBank has focused its efforts on optimising its working
methods, implementing the Commercial Systematics as an essential pillar
in the transformation of the customer-focused commercial model. This
approach makes it possible to standardise customer service procedures
throughout the CaixaBank branch network, guaranteeing a uniform, efficient
customer experience that is aligned with its value proposition.
This evolution strengthens its capacity to replicate good practices, increase
commercial productivity and consolidate a sustainable competitive
advantage in the market. Likewise, reiterates its commitment to efficiency,
relational quality and service differentiation.
New Cashback programme
In October 2025, CaixaBank launched an innovative personalised
reimbursement programme aimed at CaixaBank and imagin customers,
allowing them to obtain refunds on purchases made using the Bank's cards:
+100
partner
brands
+1 M
registrations
since its launch
Mortgages
The mortgage business grew by 39 % year on year, driven by solutions such
as Hipoteca Eficiente, Hipoteca Evolución, as well as the new real-estate
platform, FaciliteaCasa.com. The portal for property management
professionals where customers benefit from exclusive offers on mortgages
and property-related services.
+1.7 M visits
since its launch
+66,600
properties
+1,800 APIs
At the same time, progress is being made with digitalisation, through tools
such as online pricing that streamline management and provide autonomy
to branches.  In addition, agreements with the Autonomous Communities
and the ICO are being strengthened to facilitate access to housing for
young people.
1 Total individuals and legal entities in Spain.
Consumer finance: Supporting personal projects
CaixaBank has continued to strengthen its commitment to customers
through a solid offer in personal loans. In this sense, the growth in consumer
loans is noteworthy, having increased by 27 % year-on-year.
In the field of cards, CaixaBank has been a pioneer in Europe by signing an
agreement with Apple, becoming the first European bank to offer the
financing service Apple Pay Later. This solution allows users to split the
payment for purchases made directly using the wallet on their mobile
phone, offering an agile, digital and fully integrated experience.
Mobility: More sustainable options
CaixaBank has evolved its mobility proposal with a wider, more sustainable
offer adapted to the needs of each customer.
The catalogue of renting has grown significantly, offering more than 50
different models available all year round. More than 49 % of the vehicles
marketed bear a ZERO or ECO environmental label, reflecting the Bank’s
commitment to sustainability.
The new Facilitea Coches portal has also been launched, which provides
customers with access to more than 21,000 second-hand vehicles, both for
loan and renting. This platform makes it possible to find flexible and
customised mobility solutions, adapted to each profile and need.
Protection: insurance and alarms
Leaders in insurance
CaixaBank, through SegurCaixa Adeslas, has consolidated its position as the
leader in health insurance, with a market share of 31.1 %. This leadership is
reflected in:
+6 M customers
+49 M
annual benefits
+51,000
professionals and
leading health centres
and hospitals
Technology for protection: Smart lock for the protection of elderly people
Launch of the smart lock, in collaboration with Securitas Direct. As well as
being integrated into their alarm systems, the smart lock is included in the
Senior Protection Premium services, offering an advanced solution adapted
to the needs of elderly people.
Proposal for retirement
CaixaBank has launched Generation+, an initiative that responds to the
financial planning, welfare and support needs of elderly people. CaixaBank
is thus positioned as a leader in the retirement sector, with more than 30,000
employees specialising in this segment (see section "Assistance to the
Senior group").
_MAIN FIGURES IN 2025
72.5%
95.0%
Relational Individual Customers
Clients with assigned manager
71.8 % in 2024
78.2 % in 2024
CaixaBank, Best Retail Bank in
Europe and Spain according
to Euromoney.
Business in Portugal
Business acquisition and growth
| New "always on" direct deposit of salaries campaigns. Highlighted
campaigns include: "Have your salary paid into BPI and receive an
extra €500," and "Switching to BPI is a relief".
| Launch of a new health insurance module, a "low-cost" option with
lower capital insured and a more attractive price.
Growth in lending business
| Young Mortgage Loan with Public Guarantee: financing of 100 % of
the credit for young people aged up to 35 and review of pricing
(making the offer more attractive).
| New mortgage arrangement campaign: includes a waiver on fees
and commissions and cashback of 1 % of the financed value for
purchases at the BPI Store (max. €1,000).
| Launch of a mortgage renegotiation simulator, allowing customers
to submit requests for renegotiation of the spread and terms.
Encouraging savings
| Launch of the service Ahorrar e Invertir, a sales tool that allows
investment products to be tailored to customers' objectives and
needs.
| Launch of the Fondos BPI Gama Renta Trimestral, a new range of
funds with income distribution and Structured Deposits and
Products.
Proposal for retirement
| Launch of a new Personal Retirement Plan (PPR Destination
(2060)). It is a savings product that diversifies investment according
to a time horizon.
Training to offer the best service
| Development of the training Navigation, for team leaders (branch
managers) and for all commercial figures (development of
commercial competences) with the aim of increasing proactivity
and service quality.
Best Private
Domestic Bank in
Portugal 2025
Five Star Award #1
Prestige Products
2025
PREMIER BANKING
Individual customers with holdings
between 60,000 and 500,000 euros or
with salaries over 4,000 euros
CaixaBank's Premier Banking value proposition
consists of creating a relationship of trust with
the customer, pursuing an omnichannel and
innovative offer focused on the Premier
Manager who accompanies and advises,
offering solutions tailored to customers' needs.
Milestones 2025
Boosting Sustainable Business
CaixaBank promotes sustainability in all areas,
highlighting the value proposition of Premier
Banking:
| The assessment of customers'
sustainability preferences as a key
variable for advice.
| Continuous training of Managers and
new recruits to obtain the Certification
in Sustainable Investments.
| Promoting sustainable mobility by
facilitating the purchase of electric
vehicles.
Service innovation
CaixaBank continues to develop the value
proposition of its Premier Business, with the
launch of new products and the simplification of
the advisory model:
| The implementation of the new Plan A:
simplification of the advisory model,
developing more agile and visually
appealing plans.
| Launch of the Renta Vitalicia Captación
products and the SUV ETF Portfolio,
which allows for diversified and efficient
exposure to global markets,
incorporating additional thematic ideas
or market trends.
| Launch of MyBox VidaCare 10, the
evolution of life and health insurance for
people aged 60-75. It was created with
the aim of broadening its target
audience.
| Awareness-raising talks and market
information material in podcast format,
market flashes and notes. Awareness
talks are held in all territories on key
topics such as personal protection and
life insurance, with the aim of helping
customers think about how to safeguard
the essentials of their lives.
_MAIN FIGURES IN 2025
85.5%
3,434
NPS Premier
Specialised advisers
76.6 % in 2024
3,556 in 2024
689,401
86
Clients Advised
Store Premier Centres
603,258 in 2024
85 in 2024
Business in Portugal
Encouraging savings
| Launch of the "Save and Invest" service,
a tool for simplifying the purchase of
investment products.
| Launch of new investment products (BPI
Renda Trimestral, BPI Rendimento 5 anos,
Depósitos e Produtos Estruturados).
| Development of the Consultancy
service, now making it possible to send,
simultaneously and as part of a single
authorisation, the investment proposal
and the product order transmission
forms.
Improving customer service
| Implementation of a new customer
service model.
| Welcome Premier – training for new
Premier managers.
| Premier Workshops – working sessions
promoted by the sales activation team
to enhance technical and commercial
skills.
| Thematic talks for partners – "Invest
with Confidenceā€ in collaboration with BPI
GA.
SPECIALISED VALUE PROPOSALS
CaixaBank has specialised value propositions that adapt to the specific needs of customers, with the aim of offering the best customer experience.
Its objective is to support the rural world and to promote
the transformation of the agri-food sector in Spain.
Agrobank's proposal is aimed at retail customers , SMEs, corporate
customers and private banking, and it is based on 3 pillars:
1. Financial: providing the most extensive assortment of products and
services tailored for the agri-food sector, with specialised teams and
dedicated offices.
2. Social: implementing initiatives that support entrepreneurship, particularly
aiding young people and women, to promote job creation, generational
succession, and financial inclusion in rural communities.
3. Innovation: advancing the digital transformation of the agri-food sector
and pursuing innovative solutions to address significant industry challenges.
524,124  
1,134  
€41,677 M
Customers.
491,491 in 2024
Specialised Branches in
the agri-food sector
In new financing to customers
from the segment 
€33,548 M in 2024
AgroBank is committed to
the drive for sustainability.
AgroBank offers its customers a series of products designed to accompany
them in the transition and decarbonisation of the sector, for which it has
specific products such as:
| Loans such as the ā€œAgroinversión Transición Ecológicaā€ loan, the
solar panel financing loan or the ā€œ Agroinversión LeƱososā€ loan,
which finances the planting of new crops that contribute to CO 2
fixation.
| A new financing line for catastrophes has been set up offering
special financing conditions for damage caused by weather events.
| Launch of the "MicroBank Agro Relevo Generacional" loan to
facilitate access to young people and to encourage generational
change in the agricultural sector (see section ā€œSocial inclusion and
Milestones in 2025
Initiatives for innovation and digitisation of
the agri-food sector
| Third edition of "AgroBank Tech Digital
INNovation", an acceleration
programme to offer the sector the best
technological solutions, where there
have been 167 start-ups registered and
15 finalists.
| Commitment to AgroBank HUB (http://
www.agrobankhub.es), a platform to
boost innovation in the agri-food sector.
| Creation of the first Agri-Food Sector
Impact Fund with Impact Bridge, which
aims to have an economic, corporate
and environmental impact on the sector.
Initiatives to promote diversity
| Second edition of ā€œ Crecemos juntas –
Proyecto Mentoras Ruralesā€ (We grow
together-Rural Mentors Project), a
professional mentoring programme to
professionalise and support the projects
of women entrepreneurs in rural
communities.
| Programme of microcredits for rural
women's entrepreneurship projects.
| Several chairs are being promoted,
such as the AgroBank-University of
Lleida Chair, which awards the best
master's thesis carried out by a student
in agricultural and food quality or
innovation and the AgroBank "Women,
Business and the Rural Environment"
Chair at the University of Castile-La
Mancha, focused on research in gender
and the rural world, training
programmes and awareness-raising
actions on equality.
| Strategic alliances are consolidated
with the Ministry of Agriculture, Fisheries
and Food and with Business and
Women's Associations, such as
AFAMMER, FADEMUR and AMCAE.
Initiatives for Generational Change
| ā€œImpulso Agroā€ (Agricultural Boost)
developed together with the Basque
Culinary Center, aimed at raising
awareness among young people in the
Spanish agro-food sector, who through
their work and projects are transforming
the sector.
Academic initiatives and outreach:
| The AgroBank Chair and the University
of Lleida promote the dissemination of
scientific and technical knowledge
through conferences and awards, such
as the recognition of the best doctoral
thesis and grants for the transfer of
innovation to the agri-food sector.
| Impulso, in collaboration with CaixaBank
Dualiza, to connect vocational training
to the agricultural sector, including the
report "Spanish youth and the primary
sector", aimed at identifying training
needs and bringing the sector closer to
young people.
| Publication of the ā€œInforme Sectorial
Agroalimentarioā€ (Agri-food Sector
Report), reviewing the main economic
figures and outlooks.
| A number of events have been
organised to generate a positive
impact on producers, companies and
customers and to strengthen support
for the rural world. These include the
Jornadas AgroBank, focusing on issues
such as the efficient use of water,
innovation and sustainability, as well as
the participation in the main sectoral
trade fairs.
HolaBank is CaixaBank's specialised programme, aimed at international customers who spend long periods of time
or wish to settle in Spain.
The value proposition of HolaBank consists of accompanying international
customers from their arrival in Spain and throughout their stay, offering a
comprehensive financial service that responds to their needs and makes
their day-to-day life as easy as possible.
HolaBank has an extensive network of 416 specialised branches, located in
the main tourist areas, with employees specialising in international
customers and specialist English-speaking customer service.
Milestones 2025
| Consolidation of the model of collaboration with mortgage
prescribers, promoting the attraction of qualified non-resident
customers.
| Major reinforcement of the risk analyst team with multilingual
skills, ensuring the fast and specialised assessment of international
profiles.
| Operating model with response times of less than 48 hours,
The HolaBank account includes a pack of
financial services specifically designed for the
international customer , as well as access to
the HolaBank Club, which includes a whole
series of free advantages and services,
exclusively for account holders.
increasing efficiency and customer satisfaction.
_KEY FIGURES IN 2025
416   
24/7
€6,123 M
HolaBank branches
Online Banking in more
than 20 languages
HolaBank customer
mortgage portfolio
BUSINESSES
         
Self-employed, professional and business customers
The Business proposal is aimed at self-employed, professional and
business customers. It integrates all the solutions these groups need in their
day-to-day operations -financing their business, protection and security-
and planning their future.
CaixaBank Business employs a specialist model to remain close to
customers, through 68 Business Store branches, dedicated exclusively to
business customers, and 2,500 Business Managers.
Positioning with a differential offer aimed at
groups that demand personalised attention
due to their specific needs: Food&Drinks,
Pharma, FeelGood and Homeowners'
Associations.
Milestones in 2025
| Launch of new services and functionalities for POS such as: Day-
to-day tariff, TPV&GO, Android Mini, etc. and maintenance of the
campaign to attract new customers.
| Strong level of activity in financing activities for business
customers, 33 % up on the same period of the previous year, with
the launch of new lines to support entrepreneurs and energy
efficiency amongst homeowners' associations.
| Extension of the ā€œDĆ­a a DĆ­aā€ programme to all self-employed
customers, bringing all the Bank's individual customers into a single
programme, providing them with access to the same conditions
and advantages as other individual customers.
| Launch of the new PresenseTM Business and Premium Business
alarm by subscription for legal entities and the new PresenseTM
Pharmacy alarm.
| Presence as the main sponsor and supporter at major sector-
specific events, such as:
| ā€œMadrid Fusiónā€, Horeca Professional Expo (HIP), National
Hospitality Awards and Restaurant Management courses in
collaboration with elBulli Foundation in the field of
Food&Drinks.
| Infarma, School of Good Governance and SDG awards in
the Pharma industry.
| and ā€œEncuentro Nacional de Administradores de
Fincasā€ (ENAF)(National Meeting of Property Administrators)
for Homeowners' Associations.
| 5th edition of the Self-Employed Professional Woman Award,
recognising the contribution of self-employed women to society.
_MAIN INDICATORS
43.7 %
31.6%
68
2,423  
370,050
Penetration among self-
employed workers.
45.1 % in 2024
Share of the merchants
segment.
32.5 % in 2024
Store centres for businesses.
70 in 2024
Business Managers.
2,457 in 2024
Clients in Communities
Food&Drinks, Feel Good and
Pharma.
226,125 in 2024
                                                                                                           
Business in Portugal
Product launches and customer acquisition
| Launch of the Plafond Welcome campaign with the delegation of
powers and simplified process.
| Launch of the Second Chance line: simplified process for the
reassessment of operations.
| Launch of the BPF Line Invest Export. Line to support exporting
companies, with specific financing.
| Campaign for the acquisition of automatic payment terminals
(APTs).
| Implementation of two programmes: Move Up APT, a collaborative
forum for the ideation and transfer of good practices, involving the
top performers and bottom performers in the commercial network,
with a view to promoting the performance and reinforcement of the
skills of the poorer performing participants.
| Expansion of the Business CSC to the entire Segment,
consolidating a Support Centre that centralises administrative tasks
and enables Business Managers to strengthen their focus on
commercial efforts and deepen customer relations.
Promotion of Training
| Commercial Credit Forums: Training and participatory sessions
with presentation and discussion of credit operations.
| Specific training for managers: "The Business Manager and the
Customer Experience" focused on aligning the offer with the
segment, managing priorities, and placing particular emphasis on
customer experience and service quality.
CAIXABANK WEALTH MANAGEMENT
Individual customers with a net worth of more than
€500,000 and potential.
CaixaBank has evolved its Private Banking division with an expanded wealth
management vision and a new brand: CaixaBank Wealth Management .
The new brand encompasses all segments, services and capabilities of the
Group’s wealth management value proposition, as well as CaixaBank
Wealth Management Luxembourg, the first bank in Luxembourg to provide
exclusively an independent advisory service, and OpenWealth, a multi-
family office service for Ultra High Net Worth (UHNW) clients, regardless of
where the client holds their assets.
CaixaBank Wealth Management offers
specific value propositions to groups that,
by their nature, share the same needs and
objectives when it comes to managing
their wealth.
CaixaBank Wealth Management has specialised teams made up of 1,190
accredited professionals with an average of 15 years of experience and 86
exclusive centres, enabling it to ensure that clients always receive a close
and personalised service. The Wealth Management service offers clients
different service models, ranging from non-independent advice to
independent advice, as well as brokerage services.
All Wealth Management clients are assigned a single relationship manager,
responsible for managing the relationship.
Specialist proposals are offered in independent advice:
| Private Wealth: value proposition for customers worth between 1
million and 4 million euros, with specialised managers working out of
the Wealth Management centres.
| Global Wealth: Value proposition for customers of more than 4
million euros, which has 11 exclusive centres.
MILESTONES IN 2025
| A record high was reached in independent advisory assets,
exceeding 50,000 million euros under management and close to
14,500 clients, representing around 33 % of CaixaBank Wealth
Management’s total assets.
| CaixaBank Wealth Management Luxembourg marked its fifth
anniversary, having exceeded 5,000 million euros in business
volume.
| OpenWealth consolidated its position as a benchmark in the
management of large fortunes in Spain, exceeding 10,386 million
euros in assets under supervision and recording significant growth
compared with the previous year, reaffirming its ability to attract
and retain clients in the Ultra High Net Worth segment.
| The rollout and consolidation of the GPS platform across the
Wealth Management commercial network. This platform enabled
the launch of the new Advisory GPS service, which during the year
was taken up by more than 2,500 clients, reaching a balance of over
700 million euros, one third of which represents new money from
other institutions.
_MAIN FIGURES
98.0%
91.2%
NPS Wealth Management Branch.
Advisory customers.
97.3 % in 2024
89.5 % in 2024
€173,459 M
€38,324 M
In assets and securities under
management.
In discretionary management of
portfolios.
€152,991 M in 2024
€33,628 M in 2024
€31,423 M
€23,742 M
Global Wealth Spain balances.
Private Wealth Spain balances.
€26,892 M in 2024
€19,807 M 2024
_WIDE RECOGNITION DURING 2025
SUSTAINABLE INVESTMENT AND PHILANTHROPY
CaixaBank customers have concerns and interests that go beyond what is
strictly financial. CaixaBank is a pioneer in having specialised units that offer
its Wealth Management customers an end-to-end solution that responds
to their needs with regard to philanthropy and responsible and impactful
investment.
To do this, it takes action in the following areas:
1. Charitable causes
Selection of projects addressing high-impact challenges for different social
causes, including the following (see section ā€œSocial Actionā€):
| #NingĆŗnhogarsinalimentos.
| Research against the cancer.
| Child vaccination (GAVI).
| Child poverty (Save the children).
| FetaLife.
€1.4 M
Raised
2. Outreach, dissemination and recognition
A line of action aimed at creating a reference framework to bring
knowledge and information on philanthropy closer to customers.
This line’s core actions include:
| Research, analysis and publications. Studies.
| The promotion of collaboration and the sharing of best practices.
Meetings and events.
| Recognition of clients’ track records in philanthropy. Philanthropy
awards.
Highlights in 2025:
| The celebration of the eighth edition of the Philanthropy Awards:
granted annually with the aim of highlighting the philanthropic
projects carried out by CaixaBank customers. In 2025, a total of 227
applications were submitted, contributing to areas such as health
research, education, the integration of vulnerable groups and
socio-economic development in rural communities, among others.
| The launch of Tesauro, a unique dictionary within the ecosystem
that explains 20 concepts related to philanthropy in a highly visual
way. The Thesaurus systematises and explains the main forms of
philanthropic engagement in Spain, contributing to a better
understanding of their modalities, scale and impact.
3. Sustainable and Impact Investment
Sustainable investment remains a priority for CaixaBank and, accordingly, it
continues to pursue the vision of offering clients products that have a
positive and measurable impact on people and the planet, while enabling
the creation of a better world over the long term without sacrificing returns
(see section ā€œSustainable Financeā€).
Business in Portugal
Diversifying portfolios and boosting business
| Increased portfolio diversification (+€710 million) in a very
challenging market environment and consolidation of the advisory
service with growth of 15 % to more than €6,000 million and of the
Wealth service, which now has close to €2,400 million under
management.
| Launching projects focused on strengthening customer relations:
| AENOR certification earned: harmonisation of commercial
operating processes. First certified Private Banking
institution in Portugal.
| Implementation of Salesforce, IT solution to optimise day-
to-day sales and team management.
BPI Private Banking has been honoured with 6 international awards. Worth
particular note were the five awards obtained at the Global Private Banking
Awards organised by Euromoney, where it was named "Best Private Banking
in Portugal 2025" for the third year running. It was also named "Best at
Empowering Relationship Managers" for Private Banking in Europe at the
PWM Tech Awards and "Best CRM Initiative" at the Global Private Banker
Wealth Tech Awards.
Best Private Banking
in Portugal 2025
Best Private Bank for
empowering digital
relationship
managers 2025
BUSINESS BANKING
Business customers up to €500 M in turnover.
CaixaBank Business runs an exclusive model for looking after companies,
having cemented its position as the benchmark bank for this segment.
The advanced level of expertise within our teams enables thorough
customer management, providing tailored products and services for
businesses through our value proposition.
CaixaBank Business offers innovative solutions and specialised services at
214 centres distributed throughout Spain, with 214 centers distributed
throughout Spain, where it has more than 2,200 professionals providing
advanced advice.
We have exclusive centres depending on the sector or type of company, in
order to adapt our services and products to the needs of our customers as
much as possible:
| Company Centres: serve legal entities with a turnover of between
€2 million and €500 million.
| SME Store centres: serve legal entities with turnover of less than 2
million euros.
| Real Estate Business Centres: offer real estate developers a broad
range of products, tools and specialists for their real estate projects,
both for sale and rental.
| Day One centres: specialising in providing services to start-ups,
scale-ups and their investors, getting closer to their concerns,
dynamics, needs and speed of development.
An increase in market share, the financing of sustainable transactions and
projects, and digitalisation were the segment’s priorities in order to support
companies’ sustainable growth and drive their transformation. 
_MAIN FIGURES
€68,465 M
214 Centres1
in investment
Dedicated exclusively to companies and SMEs;
more than 2,200 professionals
€64,368 M in 2024
226 in 2024
Leaders
34.2 %
32.5%
26.3 %
Received
Issued
Factoring and r everse
factoring
Share of international guarantees in Spain
36.3 % in 2024
33.6 % in 2024
24.9 % in 2024
SMEs
In 2026, the Business Banking service model evolves to
provide more personalised and specialised service,
ensuring support for companies’ growth and
competitiveness in an increasingly demanding
environment.
The new model redefines corporate segmentation and
assigns dedicated relationship managers and
specialised services based on each company’s profile,
potential and needs, in order to deliver a closer, more
efficient and more proactive service. To this end,
Business Banking is organised into four segments, based
on criteria such as turnover, sector of activity, current
value, growth potential and level of investment: micro,
small, medium-sized and large enterprises.
589
SME segment managers
596 in 2024
1 Includes 142 business centres and 72 SME Stores.
MILESTONES OF 2025
| Partnership agreement with CEOE (Spanish Confederation of
Business Organizations) to make available to member companies a
€45 billion financing facility over the 2025-2026 period.
| 6 Coffee & Break sessions were held with clients, attended by 635
clients, and 5 Talks with 1,898 attendees. In addition, the Puerta al
Exterior forums were held in seven cities, with the participation of
more than 200 companies.
| The 9th edition of the CaixaBank Premio Empresaria was held to
recognise female entrepreneurial talent.
| Launch of new products, including the Supplier Credit for exporters,
the Travel Business prepaid card to facilitate business travel for
professionals, SMEs and self-employed individuals, and the online
product Ready to Finance, which enables the financing of taxes and
mass payments. Likewise, a new range of acquisition-focused
products was introduced (discounted loans and a no-fee account
for the online channel).
| Launch of new services, such as Inblock, the new platform that
validates invoices using blockchain, and the Beneficiary verification
service within the SEPA area prior to authorising a transfer.
| New operating model for the corporate HUB that centralises key
processes, optimises resources and improves coordination
between teams, driving more efficient, collaborative and results-
orientated management.
| The rollout of remote signing, with the use of digital signature as an
agile, secure and efficient solution that allows customers to sign
from anywhere, at any time.
| Training sessions were held with corporate teams to support
ongoing development, strategic alignment and the enhancement
of key skills.
| An agreement was signed with CESCE (Spanish Export Credit
Agency) to provide coverage for transactions aimed at supporting
the internationalisation of Spanish companies.
SUSTAINABILITY BOOST
As part of its commitment to sustainability, CaixaBank Empresas has a
dedicated sustainability team, with representatives in all Territorial
Directorates, designed to provide a comprehensive service and tailored
support to companies on their journey towards a more sustainable and
decarbonised industrial model.
In this regard, during 2025, Business Banking continued to promote
sustainable financing (see section ā€œSustainable Financeā€). Likewise, client
participation in various social programmes, such as GAVI or Incorpora, was
promoted (see section ā€œSocial actionā€).
FINANCING FOR COMPANIES
In 2025, market leadership in transaction banking was maintained and
further consolidated. This leadership is reflected in CaixaBank’s position in
this area:
| Leaders in factoring and reverse factoring solutions, holding a 26.3
% market share as of December 2025.
| A benchmark in international trade, supporting companies in their
international expansion and participating in the main events and
forums.
| Leaders in international guarantees, both received and issued, with
market shares of 34.2 % and 32.5 %, respectively. It also ranks first in
documentary export credits, with a market share of 30.2 %.
| As a pioneering bank in the field of collections and payments, it is
the only domestic bank to offer the Request To Pay service and
leads the way in outgoing instant transfers, with a market share of
26.7 %.
Further highlights in 2025 include the fact that commercial loans and leasing
solutions were among the main drivers of investment growth in Business
Banking, with year-on-year growth of 6.8 % and 9.0 %, respectively. Likewise,
investment in guarantees recorded a very positive performance, with growth of
over 7.9 %, both in domestic guarantees (+7.2 %) and international guarantees
(+10.9 %). In the Treasury area, progress was made in diversifying revenues
through foreign exchange and commodities hedging solutions, helping clients
to keep their costs under control in a context marked by heightened
geopolitical uncertainty.
Business in Portugal
Support for companies and financing
| Strengthening the offer to support companies. Worth particular
mention is the new BPF Invest Export line, which offers financing to
support internationalisation; the new PDR 2020 cash management
line, aimed at the agricultural sector, to support the cash
management of companies linked to agri-food production and
processing; and the reinforcement of the BPF InvestEU line, to
support investment and the competitiveness at companies.
Knowledge promotion, training and dialogue
| Webinar on macroeconomics. It aims to share perspectives on the
current economic context.
| ā€œLideranƧa feminina: a inspirar carreiras" meetings with
testimonies by female leaders.
| BPI Customer Meetings. Especially aimed at SMEs. The meetings
promote dialogue and the exchange of knowledge. Sessions on
cybersecurity and corporate governance were held in 2025.
| Business with the World, sessions on international trade organised
with specialists from BPI and CaixaBank (Algerian, American and
Chinese markets).
| ā€˜Fórum BPI: O futuro da Ɓgua': An initiative that seeks to address the
main challenges, priorities and good practices associated with
sustainable water supply and consumption. Presentation of the
National Water Prize to a Portuguese project.
Boosting innovation
| Energy efficiency programme for SMEs. It seeks to support
companies in optimising their energy resources, increasing their
competitiveness and contributing to a sustainable future.
| Support for innovation: launch of new editions of awards and
statutes that promote the economy, highlighting: COTEC Innovative
Statute, National Innovation Award, Emprende XXI Awards, BPI Mulher
EmpresƔria Award and National Agriculture Award.
Transition to a sustainable world
| Green talks on sustainable financing. Cycle of internal training
sessions with the aim of establishing the knowledge bases to
promote sustainable financing.
| BPI/CBRE Alliance for the sustainable transition in the real-estate
sector. It aims to support real estate investors in the process of
sustainable transition, with a focus on the construction and
renovation of commercial real estate.
| Boosting sustainable finance, with lending to support energy
efficiency, decarbonisation and business innovation, consolidating
the role of BPI as an agent of the sustainable transition.
Operational excellence
| Renewal of the AENOR quality certification, confirming the
excellence of the service offered by BPI’s Business Banking division.
| Integration of the SIBS ESG Portal in BPI Net Companies, allowing
companies to access sustainability information and tools directly
via homebanking, reinforcing digitalisation and responsible
management.
| BPI was honoured at the Euromoney Awards for Excellence with
three major awards for its business banking.
_RECOGNITIONS IN 2025
Best ESG Bank in Portugal 2025
Best Bank for Large Companies in Portugal
Best Digital Bank in Portugal
SPECIALISED VALUE PROPOSALS
Business Banking has specialised value proposals that are adapted to the specific needs of customers, with the aim
of offering the best experience.
CaixaBank Hotels & Tourism, offers different specialised solutions for the
hotel and tourism sector. By specialising in the tourism sector, CaixaBank is
able to detect and adapt quickly to meet their needs, and support this kind
of enterprise with the bespoke service they require through a team of
upwards of 40 professionals specialising in the hotel market and the Bank’s
more than 2,200 advisers, who are experts in business consultancy.
CaixaBank Hotels & Tourism, currently has a total loan portfolio for the tourist
accommodation sector of 10,000 million euros and close to 13,400
customers.
2025 Milestones
| Start of international hotel financing activity with branches in
London, Milan, Frankfurt and Paris.
| Renewal of the CEHAT agreement with a line worth 2,500 million
euros (an increase of 200 million euros compared to the previous
year).
| A strong boost to the SME segment, with numerous meetings with
hoteliers throughout the country that have resulted in a very
significant growth in production, specifically 37 % in the number of
operations and 64 % in the amount granted up to December.
| The Bank's commitment to promoting sustainable production
remains unchanged. In 2025, with a record level of more than €4,312
million in credit granted, of which €800 million was in sustainable
lending to this sector, reinforcing the strategy to support sustainable
and responsible tourism (see section ā€œSustainable finance –
| CaixaBank has been present at the main tourism events and
forums at national and regional level, supporting and promoting
the sector.
CaixaBank Real Estate & Homes is the CaixaBank brand created to promote
specialisation in the real estate development sector and consolidate the
service it provides to companies in this sector. From the Real Estate
Business Centres, with more than 160 specialised professionals, providing
coverage across the entire country.
In 2025, real-estate projects for both sale and rent were financed in excess
of €3,310 million. These projects entail the construction of more than 11,986
housing units, to be completed over the next few years and to help to meet
current market demand and need.
In 2025, advice was provided to the developer throughout the construction
process, from the start of construction to completion and delivery of the
housing units, with more than €700 million of financing being extended to
the buyers of these housing units through the subrogation of the developer's
loan.
Milestones in 2025
| The commitment to sustainability has been maintained, with more
than €1,484 million in financing aimed at green and social
developments (see section ā€œSustainable Finance – Sustainable
Businessā€).
| Highly trained team adapted to a constantly evolving market.
During 2025, training courses were held on new construction models
and the use of AI applied to the sector.
| Sign-off of the ICO MRR line, to facilitate the financing of social and
affordable rental housing units.
| Participation in 29 events across 13 locations, attended by more
than 39,000 participants, and the holding of the 2nd Real Estate
Homes Convention&, with the participation of 300 sector specialists.
-
DayOne is CaixaBank's specialised
banking service, created to support
and accompany young, fast-
growing companies with a global
reach.
DayOne offers a specialised banking service for technology and innovative
companies and their investors. Its strategy redefines the connection to the
ecosystem and transforms the way it interacts with startups, scale-ups and
investors, aligning with their concerns, needs and pace of growth. It has
tailored products and services and offers specialised solutions for the
innovation ecosystem. It also connects customers with key players and
stakeholders at innovation hubs, facilitating their access to global markets
and strengthening their strategic relationships.
It also has Venture Debt , a strategic financing alternative that allows
growing technology companies to access capital without diluting the
founders' stake, complementing venture capital rounds. CaixaBank DayOne
thus supports the potential of innovative companies at every stage of their
development.
To this end, it has more than 35 financial consultants specialising in foreign
trade, cash management and financing, as well as in asset management,
investment banking, A&M and fundraising, accompanying each customer at
every stage of their expansion and providing expert advice.
Likewise, its DayOneHub centres, located in Barcelona, Madrid, Valencia,
Bilbao, MƔlaga, Murcia and Zaragoza, act as exclusive meeting points for
talent and capital. Through participation at private events and meetings, it
regularly connects its customers with strategic high value-added partners.
Milestones in 2025
| Consolidation as a financial partner of the innovation economy,
with a tenfold increase in customers since 2017.
| Focus on the new lines of financing for companies of the DayOne
ecosystem to boost innovation (InvestEU).
| Boosting Venture Debt activities for scaleup customers to support
their growth.
EMPRENDE XXI AWARDS
Since its inception in 2007, the initiative
has invested €9.9 M in cash awards
and actions to support entrepreneurs, benefiting over
560 companies
The EmprendeXXI Awards are an initiative promoted by CaixaBank, through
its specialised DayOne division and awarded in collaboration with ENISA in
Spain and with Banco BPI in Portugal. They were created a view to
promoting, supporting and recognising the technology-based and
innovative start-ups with the greatest growth potential in Spain and
Portugal.
Emprende XXI Awards - 2025 Edition
The call for submissions for the 19th edition of the PEXXI Awards ended on 10
December. The awards ceremony will take place in May 2026.
1,006
€0.9 M
Participating companies from Spain and
Portugal.
960 in 2024
In prizes (cash, international training and
visibility).
€0.8 M in 2024
At this edition, 19 regional prizes will be awarded, one for each Autonomous
Community in Spain and 2 in Portugal as well as 8 Tomorrow's Challenges
Awards based on 3 categories to identify projects with a real impact on the
economy, people and the planet:
| Business Transformation: Driving innovation with a transformative
impact for companies, professionals and the market.
| Human Well-being: Focus on solutions for a good physical and
emotional quality of life for people, with a real impact on their daily
lives.
| Living Planet: Commit to innovative solutions that contribute to the
ecological transition and sustainability.
In addition, 2 runners-up prizes will be awarded for Disruptive Innovation
and Corporate Impact.
CORPORATE & INVESTMENT BANKING
                                           
Corporate customers with a turnover exceeding € 500 M,
institutions, international clients, and financial sponsors.
CIB service integrates three business areas — Corporate Banking,
International Banking and Institutional Banking — supported by highly
specialised product teams such as Transactional Banking, M&A, Capital
Markets, Treasury, Sustainable Finance & ESG Advisory, Asset Finance,
Structured Trade Finance and Project Finance.
Corporate Banking manages the relationship with national and
international corporate clients with the fundamental purpose of becoming
their financial provider of reference. They are fundamental pillars for this
purpose: sector-based segmentation, a presence in Madrid, Barcelona and
Bilbao, close client relationships, and a broad, differentiated range of
structured finance products. It is also active with multilateral organisations
and entities, both national (such as the ICO1) and international (IFC2, EIB
Group3, among others).
International Banking offers support to branch, CIB and Business Banking
customers operating abroad and to large foreign corporates in their
countries of origin through its 26 international points of presence and
almost 300 professionals.
Institutional Banking serves public and private sector institutions through a
value proposition that combines highly specialised teams, proximity to
customers and a comprehensive set of financial services and solutions
tailored to their needs through 13 institution centres and more than 122
professionals.
1 Instituto Oficial de CrƩdito. (Corporate State-owned Entity)
2 International Finance Corporation.
3 European Investment Bank.
_KEY FIGURES 2025
€115,022 M
€23,191 M
in investment
€106,040 M in 2024
Sustainable financing
€19,530 M in 2024
€15,595 M
€5,619 M
Financing to commercial banks in the
field of representative offices
€12,994 M in 2024
Investment in asset finance
€5,881 M in 2024
International presence
ā– 
17
ā– 
6
ā– 
2
ā–  ā– 
2
Representative
offices
International
Branches (8
Offices)
Spanish Desks
Subsidiaries (100 %)
The team of
Agreement with
>300
>1,550
Professionals in 24 different countries
Correspondent banks
MILESTONES IN 2025
| There has been a significant increase in fee and commission
income linked to specialised lending operations, reflecting the high
level of activity in the year.
| The increasing focus on international business, can be seen in
factors including the 21% increase in business volume at
International Branches,
| In terms of the market for syndicated loans, 2025 was a strong year
in terms of activity. Although activity was subdued during the first
half of the year due to global geopolitical factors, such as tariff
policies, transaction volumes have increased compared with
previous years, with a greater presence of corporate refinancings
than in other periods, as well as financing focused on energy
transition projects.
| CaixaBank maintains an outstanding first position by volume as
bookrunner in the Spanish market, according to the main agencies
(Refinitiv, Dealogic and Bloomberg) and has participated in
practically all the most important transactions of the year.
| Investment was boosted in Commercial Real Estate, with particular
dynamism in the residential market and living, as well as the
resurgence of offices and Retail operations. The Real Estate team
once again led the Spanish market and advanced in its
international expansion with operations in the UK, Italy, France and
Portugal.
| Transactional Banking continues to strengthen its development,
which has resulted in greater agility and the capture of unique
operations with longer average maturities. During 2025, the
Sustainable Supply Chain Finance (SSCF) product was launched,
which sees suppliers with the highest ESG commitment benefitting
from better financing conditions. This product, which won the "The
Innovation of the Year" award at the IMPACT Investment Awards
2025 of Environmental Finance, is an innovative proposal and
positions CaixaBank as a benchmark in sustainable financing.
|
| CaixaBank consolidated its position as the world's leading bank in
reverse factoring, in the programmes of the Inter-American
Development Bank (IDB), the International Finance Corporation (IFC)
and the Asian Development Bank (ADB) and was ranked amongst
the top 3 at EBRD, the European Bank for Reconstruction and
Development. These programmes cover key sectors such as
renewable energy, energy efficiency, industrial recycling and
sustainable agriculture.
| The commitment to the institutional sector was reinforced as part
of a strategy focused on sustainability, financial inclusion and
service excellence. A demanding pricing policy has been
maintained for public sector investment in a highly competitive
environment, while training in key areas such as cybersecurity has
been promoted, helping to improve the digital risk protection of
institutional clients and to strengthen their technological culture.
| Support for the voluntary sector and social institutions has been
consolidated, offering adapted financial solutions and promoting
training programmes that reinforce their management capacities
and social impact.
| CIB maintains its firm commitment to sustainability and has a
specialised team to offer an end-to-end service and personalised
support to large corporations in their transition towards more
sustainable and decarbonised industrial models. Throughout 2025,
sustainable financing was further promoted, as discussed at
greater length in the ā€œSustainable financeā€ section.
(
DISTRIBUTION MODEL
CaixaBank has an omnichannel distribution platform tailored to its clients’ preferences.
CaixaBank continues to develop its distribution model. A model designed to
respond to the new needs and preferences of its clients in a constantly
evolving environment. In this context, the Group is moving forward with the
modernisation and redesign of its digital channels to enhance the
customer experience, boost digital sales and develop new capabilities.
These initiatives make it possible to simplify processes, increase customer
autonomy and offer more agile, personalised and secure solutions, while at
the same time strengthening operational efficiency and the adaptability of
the commercial model.
The complementarity of digital and remote channels with the largest
physical network in Spain strengthens the Group’s ability to deliver a
comprehensive service, combining physical proximity with the flexibility of
non-face-to-face channels.
Looking ahead, CaixaBank will continue to promote specialised and
personalised service, underpinned by the upskilling of its teams, advanced
use of technology and the integration of all its channels. This approach
makes it possible to consolidate a balanced, sustainable and customer-
centric distribution model, strengthening the Group’s value proposition and
contributing to the achievement of its strategic objectives.
_AN OMNICHANNEL PLATFORM WITH THE MOST EXTENSIVE BRANCH NETWORK IN SPAIN, COMBINED WITH BEST-IN-CLASS REMOTE AND DIGITAL
RELATIONSHIP MODELS.
DIGITAL –
neobank
experience
BRANCH
NETWORK
REMOTE
MANAGER
WEB +
MOBILE
ā€œMobileā€ young customers
Simplified offer including non-
financial services
Customers who prefer
face-to-face contact
Fully autonomous or
omnichannel digital
customers
Customers who prefer a
remote manager
IN-PERSON
REMOTE
PHYSICAL NETWORK
BRANCH NETWORK
CaixaBank has the most extensive branch
network in Spain, with 3,542 retail branches. In
recent years, the branch network has remained
stable, with only minimal adjustments, mainly in
urban areas and associated with the rollout of
the Store branch model. In this context,
CaixaBank maintains its commitment not to
withdraw from any municipality across the entire
national territory.
In addition, CaixaBank has continued to promote
and expand its mobile branch service.
CaixaBank’s branch model is divided into urban
and rural formats, adapting to the
characteristics and needs of each environment
in order to ensure close, specialised and efficient
service.
In Portugal, the bank remains firmly committed
to maintaining a significant physical branch
network, which ranks among the most extensive
in the country. Likewise, in Spain the branch
network has undergone a gradual reduction in
recent years, particularly in urban areas with
high levels of digital adoption.
_SPAIN BRANCH NETWORK
n
3,542
Retail
n
450
Other retail
customer service
centers
n
153
Business banking1
n
86
Private Banking
n
13
Institutional Banking
n
1
Corporate Banking
n
6
Institutional
customer service
centers
4,251 branches 2
4,280 in 2024
_PORTUGAL BRANCH NETWORK
n
259
Retail
n
29
Business banking
n
13
Premier/Private
301 branches
303 in 2024
1 Includes 142 Business Centres and 11 Promoter Centres.
2 Excludes international branches (9) and representative offices (17).
Urban model
CaixaBank continues to focus on its urban Store
branch model, with 923 branches as at
December 2025. These branches, which are
larger than conventional branches, offer a
differentiated customer experience thanks to:
| Uninterrupted opening hours in the
mornings and afternoons.
| Teams of specialised managers.
| An expanded offer of commercial and
technological services.
CaixaBank also has flagship centres under the All
in One concept, fusing design, technology and
expert advice. These spaces offer co-working
areas and training activities, strengthening ties
with clients in an innovative environment.
Currently, in Spain, there are All in One centres in
Barcelona, Valencia, Madrid, Ibiza, Burgos,
Castellón, Segovia, Pamplona, Santa Cruz de
Tenerife, Las Palmas de Gran Canaria and
Murcia.
Rural model
CaixaBank has 1,397 rural branches in towns with
fewer than 10,000 inhabitants and 442
ā€œVentanillasā€ (Counters) in rural areas. It also
happens to be the only bank with a branch
model presence in 463 municipalities. This
network is complemented by 29 mobile offices,
which cover 1,413 towns in 17 provinces (see
section "Proximity").
SPECIALISED OFFICES
CaixaBank’s specialised branch model forms
part of its commercial segmentation strategy
and its approach to adapting the physical
network to the different needs of its customers.
                         
                       
                           
             
ATM NETWORK
CaixaBank's self-service network is now the largest in the country, with
over 11,000 ATMs nationwide, offering up to 250 different transaction types.
ATMs enable transactions to be carried out 24 hours a day, 365 days a year,
through a fast and intuitive experience with enhanced security for each
transaction.
In 2025, CaixaBank carried out various initiatives aimed at optimising the
operation of the ATM network. Among the measures adopted, particular
emphasis was placed on defining new error messages on ATMs, thus
helping customers to understand possible incidents and successfully
complete their transactions. Meanwhile, Customer Journeys are being
adapted in line with the new accessibility regulations, and progress is being
made in improving network monitoring and management in order to
increase availability.
More than 6 % improvement in
customer ratings of the channel in
the last year.
Moreover, CaixaBank strengthened the functionalities of its ATM network
by incorporating a new service that allows outstanding debt payments1 to
be made quickly and autonomously, either in cash or by transfer. Their
design is intended to absorb part of face-to-face transactional activity,
freeing up time for relationship managers and improving operational
efficiency.
The service is available 24 hours a day, seven days a week across the entire
ATM network and will be expanded to also allow payments of loan and
credit card debt. In addition, the option to make these payments at the
counter with personalised service will be maintained.
CaixaBank maintains its
commitment to improving the
quality of its ATM network by
promoting new initiatives focused
on optimising its operation and
enhancing the efficiency of
customer service.
11,034
1,238
ATMs in Spain
ATMs in Portugal
1 Includes the payment of bills, taxes, fees and fines, as well as the regularisation of outstanding or returned amounts.
DIGITAL CHANNELS – WEBSITE + MOBILE
CaixaBank brings together all the Group’s digital services under a single concept.
Leader in digital channels
CaixaBankNow is CaixaBank’s digital banking
platform, available both via the mobile app and
online banking website, enabling customers to
manage all their financial transactions remotely
and securely, with 24-hour availability.
_ BREAKDOWN OF DIGITAL CUSTOMERS
12.7 M
1.0 M
Digital customers – Spain
12.1 M in 2024
Digital customers –
Portugal
1 M in 2024
Breakdown of digital customers in Spain
41%
n100 % digital
59%
n Omnichannel
68%
n Mobile
16%
n Mobile + web
16%
n Web
Breakdown of digital customers in Portugal
0.8 M
0.8 M
Regular Digital Banking
use
0.3 M in 2024
Regular users of the BPI
App
0.8 M in 2024
Intensity of digital use
5.4 M
2.4 M
customers connect daily 1
5.2 M in 2024
Top Heavy Users2 in
Spain
2.2 M in 2024
Mobile channel in Spain
5.1 M
8.0 M
in mobile phone
purchases
3.4 M in 2024
cards downloaded to
mobile phone
5.5 M in 2024
1 Daily volume of individual customers who connect to digital channels, as
an average over the past six months.
2 Customers who have connected to digital channels more than 130 days
during the past six months.
Awards and recognition
Best Digital
Bank in Spain
2025
Innovative
European
Bank of the
Year 2025
Best Digital
Private Banking
Institution in
Europe 2025
REMOTE MANAGER
Due to its characteristics, it is a relationship model that is particularly
suitable for the Group's customers with a digital profile. Thus, they can count
on the service of a specialised adviser to attend to their financial needs
through the communication channel of their choice.
The customer has a reference manager who can be contacted, with a
commitment to respond within 24 hours. Among their financial needs,
customers can receive specialised advice on different types of products
and services and, if they wish, they can sign up for them digitally.
7.6 MM
2,488
Customers within the Connecta
relationship model
3.3 M in 2024
Employees at Connecta
1,897 in 2024
The remote digital relationship model is
consolidating as one of the main axes of the
relationship with the customer , allowing a
more fluid and efficient experience. This
approach responds to a customer with a
digital profile, low branch usage and limited
time availability.
KEY MILESTONES IN 2025
| Implementation of the BPA Model (Shared Customer
Management). An operating model has been established that
enables the joint management of CaixaBank and imagin customers,
with the aim of optimising efficiency and extending commercial
coverage.
| Promoting the imagin model. Lines of action have been defined to
match the capabilities of CaixaBank's and imagin's value
propositions, with the consolidation of the personal manager model
in imagin and the development of specific management tools for
imagin.
| The integration of Artificial Intelligence – AgentForce project
(Salesforce). The rollout of artificial intelligence solutions applied to
commercial management has begun.
| Deployment of the CoBrowsing Service. A tool has been
implemented that enables real-time screen sharing of the NOW
App between the client and the relationship manager.
| Development of the HolaBank and AgroBank Models. A remote
service model has been created with specialised managers for the
HolaBank and AgroBank segments.
imagin is the leading neobank among young people in
Spain, supported by CaixaBank and with a clear vocation
to have a positive impact on society.
imagin, 100 % digital banking with 4 M
customers
3.1 M
Adults
_APP IMAGIN
52.5%
86.1 M
10.7 M
of imagin users access the
app more than three times
a week
monthly logins to the app
monthly Bizum
transactions via imagin
8.8%
54.3%
Payroll market share
customers with directly paid income
0.9 M
Minors
_APP IMAGINTEENS (12–17 YEARS OLD)
29%
3.1 M
0.3 M
imaginTeens users access
the app more than three
times a week
Monthly logins to the app
monthly Bizum
transactions via
imaginTeens
EXTENDING THE VALUE PROPOSITION
With the aim of increasing customer engagement and supporting them
through the various needs that arise throughout their life cycle, the
portfolio of financial products was expanded in 2025. Among others, the
following products have been launched:
1. SAVINGS AND INVESTMENT
| Bitcoin ETP: 1st cryptocurrency product.
| Enhancements to the broker service, including the introduction of
limit orders for shares and ETFs and an expansion of the product
catalogue.
2. PAYMENTS
| Travel card: consolidation of the debit card with travel-related
benefits, including non-euro currency purchases and commission-
free international cash withdrawals for customers aged 12 to 25 and
those aged >26 with a salary account.
| imagin e-Card: prepaid card for making online purchases securely.
| Homepay: money remittance service abroad (Colombia and Peru).
| Bizum Teens: transactions available for adolescents aged 12 and 13.
3.ENGAGEMENT
| Cashback programme: service enabling savings on selected
brands when paying with imagin cards.
4.CONSUMER
| Used vehicles: purchase and financing of second-hand vehicles.
| Facilitea Casa: real estate portal for searching, buying or renting
homes and accessing other related services.
| Mortgages: opening of new agreements with Autonomous
Communities to offer financing of up to 90 %.
11
Active agreements
| Skills & Education Loans: expanding presence within Spanish
university campuses.
45
Agreements with universities and vocational training centres
CONSOLIDATING A NEW REMOTE MANAGEMENT MODEL
In 2025, a significant transformation has been carried out in the
customer service and relationship model of imagin , consolidating the
remote management model. This new model has allowed for greater
personalisation and proactivity in accompaniment, reinforced by a team
of specialist managers (Connecta) and new communication channels,
such as the wall or the chatbot.
SUSTAINABILITY, TRAINING AND SOCIAL VALUE
imagin renewed its B Corp certification with a score of
88.6 points (+8.6 points compared with the initial
certification), thereby reinforcing its commitment to a
conscious and responsible business model.
Commitment to sustainability
imagin, through its imaginPlanet programme, promotes positive-impact
4,118
618
+12,000
Participants in the 5th
edition
Participating teams in the
5th edition
Alumni
initiatives aimed at conserving the natural environment and creating
social value.
Conservation of seas and oceans
300 tonnes
20,000
CO2 offset by imaginPlanet impact
programmes in 2025
Corals protected under the ā€˜Med Coral’
programme. 180,000 since 2023 .
ā€œProyecto Fluyeā€
In 2025, imagin launched a national plan for the regeneration of river
ecosystems in Spain, with the aim of intervening at the source of the
impact before waste reaches seas and oceans. The Plan entails two lines of
action: waste removal and replanting of vegetation.
304 tonnes
658
Waste removed
Volunteers
Commitment to financial literacy and entrepreneurship
imaginPlanet Challenge
In 2025, the 5th edition of the imaginPlanet Challenge programme took
place, in which young people develop business ideas with a positive impact.
The winning team, Myko, proposes transforming organic waste into
sustainable and biodegradable materials.
imaginAcademy
The imaginAcademy programme aims to bring finance closer to young
people in an accessible, direct and engaging way (see section the
Technology and digitisation
CaixaBank, within the framework of the
Strategic Plan 2025-2027, aims to
accelerate investment in IT in order to
support business growth.
CaixaBank continues to drive its technological transformation as a strategic
lever for growth and improved commercial efficiency. Investment in
technology of more than €5 M between 2025 and 2027 , with the Group
defining an ambitious plan focussing on three priorities:
| Drive agility, service and business potential, through channel
renewal, application modernisation and process simplification.
| Continue to develop cutting-edge capabilities to improve
business intelligence and operational efficiency, by accelerating
the adoption of the cloud, integrating artificial intelligence and
attracting the best talent.
| Increased resilience and flexibility, through improved cybersecurity
architecture, performance and standardisation of technical and
functional architecture and the optimisation of back-office
processes and monitoring.
To achieve this, the Group will rely on the following cross-cutting levers:
| Accelerate the adoption of the cloud (scalability, agility and
efficiency).
| Strengthen and internalise key competences, with the recruitment
of 1,000 IT professionals within the horizon of the Plan.
| Scale the adoption of generative artificial intelligence and new
technologies to transform operations and increase productivity,
with solutions ranging from virtual assistants for customers and
employees to tools for process automation and code generation.
These initiatives reduce response times, improve customer
experience and optimise operational efficiency.
In recent years, investment in technology has been a key pillar of
CaixaBank's strategy, which has improved infrastructure resilience, agility
and commercial efficiency.
_INVESTMENT IN TECHNOLOGY AND DEVELOPMENT (€ M)
>€5,000 M
Total technology and
digitalisation spend in
2025-2027 1
2
2
1 Includes CapEx and OpEx.
2 Includes, among others, €550 M corresponding to IT developments, specifically software additions mainly developed
by third parties (see note 16.2 Other intangible assets in the consolidated financial statements).
COSMOS PLAN
Within the framework of the second line of the 2025-2027 Strategic Plan,
CaixaBank has launched the Cosmos Plan (2025–2030), designed to scale
up the transformation of the Group’s operational and technological model
and with the ambition of covering four major objectives:
1. Capacities for enhancing the agility of the business. (Re)inventing
our business processes and channels with a dedicated model for
the interaction and management of our customers and business,
enabling new income streams.
2. Develop new cutting-edge capacities. Modernising our technology,
making it more agile, flexible and resilient by leveraging Data and AI
and new capabilities to adapt to the needs of our business.
3. Operational excellence and efficiency of the cost model . Seeking
operational excellence and efficiency as part of our cost model to
focus on continuous improvement and service for our business
operations.
4. Strengthening existing systems. Strengthening our technology
platform with the highest security standards to make it more agile,
flexible and resilient.
Cosmos not only drives technology, but also the performance of the
operational and people model, consolidating a secure, flexible and resilient
platform allowing CaixaBank to maintain its leadership and face the
challenges of the future.
TECHNOLOGICAL INFRASTRUCTURE
In recent years, there has been a significant shift towards digital channels
among customers, with the Now app becoming a key touchpoint for
enhanced customer interaction and use experience.
In 2025, CaixaBank continued to focus on strengthening resilience
measures, aimed at improving the availability and response times of
channels and the cross-cutting infrastructures that support them. In parallel,
measures have been implemented to contain consumption and the
associated cost, despite the increase in the volume of transactions. To this
end, the use of infrastructure has been optimised and more efficient and
cost-effective state-of-the-art technologies have been incorporated, such
as the referral of query transactions to the cloud.
The continuous improvement of the IT infrastructure is a pillar of the
Group's management. There are 3 high performance data processing
centres (DPCs) that cover the needs of the business and are continuously
evolving to increase their efficiency and level of resilience to new risk
scenarios, including cyber resilience (see section "Cybersecurity"). In this
regard, based on CaixaBank's commitment to sustainability, the electricity
consumption of the DPCs is stable with a downward trend, as a result of the
actions carried out for this purpose.
Additionally, there's a persistent push towards cloud migration with a view
to lowering operational costs, enhance development agility, and increase
the overall capacity and resilience of applications through a hybrid
approach, where applications can operate both in cloud and on-premise
environments.
4.2
QUALITY and RESILIENCE. CSF indicator.
Continuous improvement of the
IT infrastructure allows processing ever increasing
volumes.
315,537 M
Transactions processed.
275,229 M in 2024
~ 40,000
Transactions per second.
~ 33,000 in 2024
~ 87%
2,664
Relevant incidents resolved in less than 4
hours.
Applications managed in the cloud.
~ 88 % in 2024
1,788 in 2024
DATA-DRIVEN
CaixaBank maintains an information platform featuring a centralized data
repository, governed to ensure data quality and availability. It is supported by
technological solutions designed to maximise data utility for analytics and
artificial intelligence applications.
In line with the Group's strategy, the Cosmos programme, features an
initiative whose objective is to respond to the growing demand for
advanced analytics and artificial intelligence and the transformation of the
technological platform towards a cloud-based solution.
This initiative is based on three main pillars:
| Improved technology: Creation of the strategic Data &Analytics
platform on Google Cloud, and development of the first use cases
with business impact.
| Enhance data governance: Upgrading of the operating model so
as to allow for the scaling of the volume of data managed and
implementation of governance in relation to responsible artificial
intelligence (see section "Artificial Intelligence").
| Boost talent: Training and certification of users in those areas
affected by the new platform.
To drive the initiative forward, a multidisciplinary and transversal working
team was created to ensure that the design of the platform meets the
Group's global needs. The implementation roadmap follows an incremental
delivery model that allows technological capabilities to be created in
lockstep with the implementation of use cases that maximise the business
impact.
In line with the established plan, during 2025, new platform releases have
been delivered, focussing on providing the necessary capacities to provide
an end-to-end platform for the ideation and productisation of data and
machine learning applications that cover the current functionalities of
DataPool and new capacities related to generative artificial intelligence.
These capacities have made it possible to meet the strategic objective of
leveraging advanced analytics and artificial intelligence in business,
developing and putting multiple use cases into production that generate an
economic return and an intangible benefit with an impact on agility and
time-to-market.
JOURNEY TO CLOUD
CloudNow is the programme dedicated to evolving CaixaBank systems
towards the public cloud. This programme will follow a cloud strategy based
on three main pillars:
Cloud first
Hybrid cloud
Multi-cloud
The latest in cloud
technology.
Follow a progressive
approach balancing
infrastructure on-
premises and cloud
services.
Deploying a model that
allows us to work with the
main cloud providers
under an integrated vision
of the service.
Within the CloudNow programme, CaixaBank reached an agreement with
IBM to gradually shift the loads from the Bank's platform to IBM Cloud. After 4
years of the project, more than 1,300 migrations have been implemented.
In addition to the migration itself, CloudNow implies an evolution of the
Bank's applications, which must be ready to be deployed in the cloud from
our data centres and run in these new "containers" in order to generate
efficiencies and reduced operating costs, as well as greater agility in the
development of applications. In 2025, alongside the migration to IBM Cloud
Multi Region Zones, 40 applications were revamped and deployed onto a
new private cloud infrastructure.
In addition, making progress with the hybrid multicloud
39 %
Cloud
Absorption in
2025
strategy, in 2025, the strategy for hybridising
transactional loads between onPrem and IBM Cloud
Madrid was continued, including the setup of DataGate
and progress with 7 of the systems in the plan to move
SAP systems to the cloud.
CloudNow ended 2025 with additional landing zones for
BPI and Red Hat OpenShift Kubernetes Service (ROKS) and
initiating a new cloud provider on Google Cloud Platform
(GCP) to make progress with the multicloud hybrid
strategy. In the future, the drivers for new load migration
will focus on resilience improvement and economic
return.
IMPLEMENTATION OF NEW TECHNOLOGIES
Artificial Intelligence
The adoption of Artificial Intelligence remains a strategic focus, with the aim
of offering scalable and robust services to customers and employees, as
well as optimising financial services through the use of advanced
technology.
In this context, CaixaBank has formalised a governance framework for the
development and use of Artificial Intelligence, ensuring that it is adopted
responsibly, securely and in line with the Group's strategic objectives.
As a result, in line with the priorities established by the European Artificial
Intelligence Regulation, in March 2025 the Management Committee
approved the creation of the AI Governance Division, which includes the
figure of Corporate Chief AI Officer (CAIO). This Directorate constitutes the AI
Office, whose mission is to ensure that all AI projects comply with current
regulations, ethical principles and add value to the Group.
The AI Office is based on the principles of responsible AI defined by
CaixaBank, in compliance with legislation and aligned with the Group's
ethical values. These principles include aspects including fairness,
transparency and human oversight and guide its actions and take the form
of four main functions:
| Governance: Implement a risk management and assessment
framework, with clear policies, dialogue with stakeholders and
supervisors and a continuous improvement approach based on
indicators and regulatory oversight.
| Operation: Ensure the responsible development, deployment and
use of AI through a comprehensive quality management system,
ensuring regulatory compliance, risk management and operational
excellence.
| Strategy: Facilitate the adoption of AI, accompanying the business
areas based on their needs, the available technological capacities
and the added value in each use case.
| Culture: Promote training aimed at designing and using AI in an
ethical and responsible way. Collaborate in the process of change
management and in the good use of projects involving AI.
The bases of the AI governance model are currently set out in two
corporate policies:
| From the perspective of the model in the Corporate Model Risk
Management Policy.
| From the perspective of privacy in the Corporate Privacy Policy.
This Policy includes the evaluation of risks related to AI in data
processing activities where AI is involved. This evaluation of AI risks is
already being performed regularly and is reflected in the
procedures of the Privacy Committee.
A corporate AI policy is also being developed. This will include the regulatory
requirements that were implemented in 2025 and those required from
August 2026.
CaixaBank has integrated the ethics of Artificial Intelligence as a pillar of
its technological governance model. For this reason, no AI system takes any
decision that might affect the entity's stakeholders materially or legally 100%
automatically without prior human review.
The Group analyses all proposed AI use cases from strategic, technological,
legal and ethical perspectives.
The Group has a training and development plan for all its employees.
During 2025, CaixaBank has consolidated its commitment to Artificial
Intelligence through the implementation of strategic projects that have
enabled progress to be made in the integration of this technology into
business processes, most notably:
Cognitive Platform And Use Cases
In the framework of the Strategic Plan 2025-2027, more than 10 use cases
have been launched applying solutions in the cognitive platform, including
Analyst of the Future, Probate, Mortgage Processing and Commercial
Catalogue. During 2025, the first AI system of the Cosmos programme, the
document assistant of Analyst of the Future, was put into production.
A new platform release has also been implemented, enabling the
industrialisation of AI solutions for both Machine Learning, and Agent-based
systems, meeting the growing demand of use cases from the perspective of
security, governance, responsible AI and robustness.
Corporate translator
The implementation of the corporate translator has been completed. Until
now, the translation of internal content was done with external tools. Thanks
to this improvement, the Group employs a proprietary solution using
Artificial Intelligence, which makes it possible to offer content in several
languages in a way that is more agile, secure and aligned with corporate
processes. This advance, in addition to representing a technological leap,
enables new opportunities for automating processes that require
translation, reducing time and improving overall efficiency.
'+6,000
  Documents processed with the corporate translator in 2025
Growth in the use of Document AI
The development of new use cases on the in-house Document AI platform
for smart document processing has continued. During 2025, 26 processes
used this solution, which contains classified documents and information
extracted from more than 50 M requests generated by processes including
but not limited to Signatures, OAC/Data Quality (Assets), LetradoDigital,
Invoices, DNINOW and Cheques.
In addition, a regular testing process has been implemented for the use
cases in production: These reviews measure the degree of automation and
precision in the AI Document models for each use case, validate
compliance with the KPIs defined by business and identify opportunities for
continuous improvement for subsequent prioritisation.
+300
+
35 M
Types of documents processed in DocAI
Pages processed daily at DocAI