02
Corporate strategy and
environment
Environment [PAGE 20]
Economic environment [PAGE 20 ]
Business environment: sector, technology and sustainability [PAGE 22 ]
Strategy [PAGE 28 ]
2022-2024 Strategic Plan  [PAGE 28]
2025-2027 Strategic Plan  [PAGE 35 ]
Environment
Economic environment
Evolution in global economy and eurozone
Throughout 2024, economic activity
displayed markedly varied
performance across different sectors
and regions.
In 2024, the international economy showed
remarkable resilience, with global GDP growth
estimated to be slightly higher than 3%. The year's
economic activity was bolstered by strong job
markets, a slight rebound in household buying
power, and more relaxed financial conditions, all
while inflation rates decreased. Furthermore,
energy prices held relatively steady despite ongoing
geopolitical tensions and uncertainty.
However, the global economy's resilience masked
regional disparities in performance. In the US,
activity remained strong and GDP grew by 2.8%,
exceeding expectations. China, following a sluggish
beginning to the year, exceeded expectations in the
final quarter, culminating in a GDP growth of 5.0%
for all of 2024. The eurozone's economy did not
experience the anticipated lift-off, with activity
remaining subdued. The GDP growth for the year
stood at 0.7%, with significant underperformance in
Germany and, towards the year's end, in France as
well. Amidst this economic slowdown, inflation
followed a steady decline, bringing the eurozone's
headline inflation to average for 2024 of 2.5%,
compared to 5.4% in 2023.
Central banks initiated the monetary
policy easing in major global economies
in the second half of 2024.
The ongoing disinflation trend moving towards the
targets set by central banks enabled the initiation of
monetary policy easing in major global economies.
The ECB started reducing rates in June, followed by
the Fed in September. Throughout the latter half of
2024, both central banks pursued a strategy of
gradual rate reductions, concluding the year with a
total decrease of 100 basis points from the peak.
This left rates between 4.25% and 4.50% for the Fed,
and the deposit facility rate of the ECB at 3.00%.
Additionally, both the Fed and the ECB continued to
shrink their balance sheets through a passive
approach of not reinvesting in maturing assets,
thereby gradually draining excess liquidity which
remained plentiful in the euro area by year's end.
The possibility of activity stabilising at levels better
aligned with the potential of the American and
European economies, combined with expectations
that inflation will near the targets set by their
respective central banks, indicates that both the Fed
and the ECB will likely persist with rate cuts in 2025,
though at varying paces. Market expectations are
for the U S Fed to adjust rates to the 3.75%-4.00%
range, while in the eurozone, the ECB is expected to
reduce rates to 2.00% by the second half of 2025.
However, the path to economic normalisation in
2025 is fraught with challenges, primarily due to
geopolitical tensions, the threat of increasing
protectionism, and the potential fracturing of
international trade.
As 2024 concluded, uncertainties intensified with
Trump's win in the US, raising questions about the
new administration's policies and their effects on
both economic stability and global politics. The
eurozone, meanwhile, struggled with economic
fragility amidst political uncertainties in its two key
economies. 
A hypothetical broad increase in tariffs could
potentially dampen global economic activity
while simultaneously pushing inflation
upwards.
Spain and Portugal
Spain
2024, better than expected.
Nonetheless, Spain's economy in 2024 surpassed
initial forecasts, even with high interest rates
prevailing through much of the year. The GDP grew
by 3.2%, positioning Spain as a leading growth
performer among the major eurozone economies.
Key to the economy's high dynamism were several
factors. Primarily, the external sector thrived, driven
by strong service exports, including both non-tourist
and, notably, tourist services, which significantly
propelled economic activity. Additionally, there was
a revival in household consumption, fueled by
enhanced purchasing power due to declining
inflation rates. The labour market's vigor, further
amplified by population growth from immigration,
also played a crucial role. In this context, the year
concluded with an increase of over half a million
Social Security contributors, bringing the total above
21.3 million, setting a new record.
Inflation pleasantly surprised in 2024, standing at an
annual average of 2.8% versus 3.5% in the previous
year. Core inflation, excluding energy and
unprocessed foods, experienced an even greater
decline (2.9% annual average versus 6.0% in 2023).
In 2024, the residential market saw a significant
uptick in activity. After experiencing double-digit
declines in 2023, house sales rebounded with a
8.1% annual increase (based on data up to
November, the most recent data available). Over the
last 12 months, approximately 628,000 transactions
were completed, marking almost a 40% increase in
activity compared to the pre-pandemic average
from 2015-2019. Conversely, in 2024, the supply of
new housing saw a substantial recovery with
building permits increasing by 17.1% year-over-year
by November. Despite this growth, the supply
remains inadequate to meet the robust demand.
leading to a significant acceleration in house prices
in 2024 due to the imbalance between high demand
and limited supply. 
For 2025, we anticipate a slight moderation in GDP
growth, despite the positive surprises in late 2024's
figures. External demand is expected to wane as
tourism growth normalises and our key trading
partners continue to show economic fragility.
Domestic demand will strengthen, driven by
household consumption - bolstered by a strong
financial standing and further gains in purchasing
power - and by investment, facilitated by better
financing conditions and the rollout of NGEU funds.
However, public consumption will contribute less,
due to the need to adjust the public deficit with the
reintroduction of fiscal rules.
Portugal
Slight slowdown
of the Portuguese economy.
The Portuguese economy experienced a
deceleration in 2024, with an GDP growth rate of
1.9% versus 2.5% in 2023. Despite this, its growth
rate surpassed the eurozone's average. The
cumulative impact of various global economic
shocks, the effects of inflation, and the significant
hike in interest rates, which hit a peak in mid-2023,
along with uncertainties surrounding the March
parliamentary elections, all played a part in the
economic cooling seen in 2024. However, the
economy exhibited a consistent growth trend
throughout the year, with the annual GDP growth
rate increasing from a quarterly rate of 0.6% in Q1
to 1.5% by Q4. Domestic demand was the primary
growth engine, particularly driven by vibrant private
consumption, supported by a significant rise in
household income amidst sustained employment
growth, and by investment, spurred by the effective
deployment of EU funds.
Looking ahead to 2025, we anticipate the
Portuguese economy will continue its expansionary
path, fuelled by monetary policy easing, inflation
nearing the 2% target, and a supportive fiscal policy.
This outlook is underpinned by recent years' strong
performance, which has resulted in a state budget
surplus and a notable decrease in public debt.
Business environment: sector, technology and sustainability
Business profitability and capital adequacy
The Spanish banking sector’s profitability remains robust in the first half of 2024, bolstered by net interest income
contributions. Consequently, the return on equity (ROE) for the third quarter of 2024 reached 14.1%1, an increase of nearly two
percentage points from the previous year.
In 2024 the trend in net interest income has continued to reflect the tightening
in monetary policy that drove interest rates higher than initially expected in
2023. Nevertheless, the decision of the European Central Bank (ECB) to begin
lowering interest rates in June 2024, which has been reflected in the evolution of
Euribor mainly in the second half of the year, will limit the growth potential of
banks' net interest income in the next year.
In December 2024 the credit portfolio to the private sector in Spain rose
0.62% with respect to December 2023, reversing the downward trend of recent
years. The recent decrease in benchmark interest rates and the revival in credit
demand have helped mitigate this contraction. 
Meanwhile, the credit quality has improved in 2024. The NPL ratio stood at
3.38% in November 2024, representing a cumulative increase of 20 basis points
when compared to the previous year and 17 basis points with respect to
December 2023.
Signs of early impairment of credit quality have been relatively modest. Thus
1 Bank of Spain's Supervisory Statistics.
2 Bank of Spain Financial Stability Report. Autumn 2024.
special-watch-list loans have slowed their growth, with an increase of just 0.5% in
June 2024 compared to the previous year, down from a 3.5% rise in 20232. The
weight of loans on special watch (or Stage 2) stands at 7% in June 20242. In ICO-
guaranteed loans to companies, the proportion of those classified as being on
special watch stood at 23.6%2 in June 2024, which is 3 percentage points higher
than the previous year. It is worth highlighting that one of the key factors in the
increase in this ratio was the considerable reduction in the total amount of these
loans (-30.5% year-on-year).
The capital ratios are also at robust levels and continue to have a comfortable
margin over regulatory requirements. In Spain, the CET1 ratio stood at 13.34%1
in the third quarter of 2024. These capital levels are well above those recorded in
the previous financial crisis and grant give the banking sector in Spain a high
capacity to absorb potential losses.
However, it should be noted that the tax on banking has had a significant
impact on the statement of profit and loss of the Spanish banking sector
and, consequently, on the ability to generate capital organically. It is important to
note that the bank tax has been extended for three years, featuring a
progressive rate structure that disproportionately affects the largest institutions.
Liquidity levels in the Spanish financial sector remain high. The system's
liquidity coverage ratio (LCR) reached 181.4% in September 20241, comfortably
exceeding the regulatory requirement of 100%. The loan‑to‑deposit ratio stands
at a balanced 96.5%1. This measure helps maintain the robustness of the
Spanish financial system, significantly reducing the risk of liquidity and funding
pressures similar to those seen globally in 2023.
1 Bank of Spain's Supervisory Statistics.
Digital transformation 
In recent years, the prevailing digital habits and behaviours
of the population, which especially emerged in the wake of
the Covid-19 pandemic, accelerated the process of
digitising the banking sector. In Spain, the use of digital
banking has seen a notable rise from 55% in 2019 to 71% in
2023, surpassing the European average. 3
For the banking industry, digital transformation is leading to a growing focus
on the customer and greater demands to keep them satisfied (in terms of
convenience, immediacy, customisation and cost). Additionally, customer
satisfaction is gaining importance, especially with new market entrants and
reduced costs for switching banks. Furthermore, the digitisation of the banking
sector has caused new non-traditional competitors to appear, such as Fintech
and Bigtech digital platforms, with business models that leverage new
technologies, raise service quality standards and increase pressure on the
sector's margins.
Thus far, this non-traditional sector is very small compared to the financial
sector as a whole. However, these new entrants have grown quickly, and their
presence can be seen throughout the value chain of the financial sector
(specifically in the payments and consumer credit segments). Going forward, the
ability of Fintech companies to adapt their business models to an environment
with less liquidity be crucial in determining the sector's evolution. There has
been a noticeable decrease in investor interest in this sector recently. For
instance, funding in the global Fintech sector has continued to drop; in the year
leading up to the third quarter, funding fell by 25% compared to the previous
year, reaching levels lower than in 2019) 1 .
Furthermore, access to data and the ability to generate value from data has
become an important source of competitive advantage. In particular, the
use, processing and storage of data results in information that serves to create
products that generate greater value for the customer and are more tailored to
their risk profile. Additionally, there has been an increase in the use and
development of new technologies (such as Cloud, blockchain or generative
Artificial Intelligence) in the sector, although with different maturity levels. In any
case, the use of new technologies in the sector generates the need to adapt
business processes and strategies to the new environment. 
The digitalisation of the sector also brings with it numerous opportunities
to generate more revenue. In particular, through the use of digital technology,
institutions can expand their customer base and provide services more
efficiently and at a lower cost. In that regard, digitalisation makes it possible to
reach a larger number of potential customers, without having to expand the
branch network in the territory.
At the same time, digitalisation also creates new business opportunities, for
example by offering their digital platforms for third parties to market their
products, or through new financial products that are better adapted to the needs
of each customer.
Meanwhile, payment habits are changing. The trend of a reduction in the use
of cash in favour of electronic payments has gained speed with COVID-19,
becoming established thereafter. Digital payment systems are also evolving away
from a model dominated almost exclusively by card systems (linked to bank
deposits) towards a more mixed model in which Fintech and Big Tech also
participate, which offer alternative payment solutions supported by new
technologies, with the emergence of new types of money and payment methods,
such as stablecoins.
In this context, the rapid expansion of the crypto-assets and stablecoins
market in recent years has driven investment in technologies such as
Distributed Ledger Technology (DLT) or cryptography, which allow the
development of new value-added features in payments (such as the ability to
programme payments through Smart Contracts). This trend gains further
momentum due to the implementation of the MICA regulation and the pilot EU
DLT scheme, which enhance regulatory clarity in this domain.
1 Bank of Spain's Supervisory Statistics.
3 Source: Eurostat.
Faced with such developments, central banks, particularly in advanced
economies, are considering issuing their own digital currencies (CBDCs) as a
way to ensure that citizens and businesses continue to have access to central
bank money in the digital age, and that the money they issue continues to act as
a monetary anchor (supporting the stability, integration and efficiency of the
financial and payment systems).
Thus, in the eurozone, the European Central Bank  (ECB)  is exploring the
possibility of issuing a digital euro to supplement cash and as an additional
payment solution. Following a two-year research period (2021-23) dedicated to
crafting a design proposal for the digital euro, conducting technical explorations,
and learning, the ECB is now advancing into the technical development phase,
setting the stage for potential future issuance of a digital euro. Meanwhile, in
June 2023, the European Commission published the legislative proposal
laying down the possible establishment of a digital euro, a proposal that is
being debated in the European Parliament and the European Council.
The European Commission also presented other legislative proposals
geared towards aligning payment services and the financial sector in
general with the digital transformation of the European economy, and which
have a high potential for disruption. Notably, the proposal to update the
European Directive on payment services (PSD3 and PSR) is significant, as it will
alter how access to customer payment data is managed and includes new
measures to combat and reduce fraud. However, these changes need to go
through the legislative process before they can be implemented.
Also prominent is the proposal to review the European Payment Directive on
electronic payments (PSD3 and PSR), which, among other aspects, will
introduce changes in the management of customer payment data permissions
and measures to combat and mitigate fraud. Nevertheless, these proposals still
need to go through the legislative process before being adopted.
CaixaBank faces the challenge of digitalisation with a strategy focused on
customer experience. In this regard, the digital transformation offers the
Institution new opportunities to understand its customers and offer them a
higher-value proposal, using a multi-channel assistance model. In particular,
CaixaBank has a distribution platform that combines immense physical
capillarity with strong digital capabilities—proof of this is that the bank has more
than 12 million digital customers in Spain.
In response to changing habits of customers, special emphasis is also being
placed by the Company on initiatives that allow for improved interaction
with customers through non-face-to-face channels. Meanwhile, digital
transformation is also driving CaixaBank to focus more on the development of
skills, such as advanced analytics, generative AI and the provision of native digital
services. Regarding this last point, imagin features a digital ecosystem and
lifestyle platform focused on the younger segment, offering financial and non-
financial products and services, it own and of third parties. In addition, the Entity
is also promoting new ways of working (more cross-cutting and collaborative)
and is actively seeking to collaborate with new entrants that offer services that
can be incorporated into the Group's value proposition.
Cybersecurity
Digital transformation is vital for the sector's competitiveness
and efficiency, but it also exposes banks to new risks. In this
regard, the increased digital operations of customers and
employees make it necessary to increase the focus on
cybersecurity, digital fraud and information protection.
Operational risk, which encompasses potential losses from inadequate internal
processes, systems, human errors, or external events impacting organisational
operations, is increasingly significant.
Cyber risk poses a serious threat to financial stability and the global
economy. Specifically, cyber incidents can have an impact on a range of financial
activities (such as the provision of credit, payment and settlement services) by
disrupting the information and communication technologies (ICT) that support
them. Cyber incidents can also result in the misuse of the data that these
technologies process or store. Inside the financial sector, banks have many
points of contact with third parties, which increases their exposure to cyber-
attacks and can be used as entry points for attacks in the financial sector.
Furthermore, the cyber threat landscape is in constant evolution and is
becoming increasingly complex, with a higher amount of attacks and further
sophistication and potential impact, as a result of the growing digitalisation of
the economy, increasing dependencies on third parties, geopolitical tensions and
quantic computing.
In response, the European Central Bank has prioritised cyber resilience for
the period 2024-26, intensifying oversight and audits to ensure entities have
robust control environments and can withstand cyber attacks.
In that regard, the European Union (EU) is responding to cyber risk with
several initiatives, including the Digital Operational Resilience Act (DORA), in
force since January 2023 and intended to reinforce the operational resilience of
financial institutions against digital risks, by creating a framework to ensure that
they can prevent, detect and respond to and recover from any kind of disruption
and threat related to ICTs.
CaixaBank is aware of the level of threat and considers cybersecurity to be a
priority. To that end, it has a Strategic Plan for information security that
constantly measures the Group's cybersecurity capabilities and it seeks to keep
the Entity at the forefront of data protection, in accordance with the best market
standards.
CaixaBank has a Strategic Plan for Information Security
that continuously measures the Group's cybersecurity
capabilities.
Sustainability 
The decarbonisation of the European economy is
being accompanied by an increasingly strict
regulation on how to address sustainability and
growing pressure (from investors, authorities, and
supervisors) for companies to adjust their strategies
accordingly.
In that regard, the entry into force of the green
taxonomy is noteworthy among the EU
sustainability regulations. It establishes a
classification system for sustainable activities and
the information requirements on the degree of
alignment with the taxonomy for subject
companies. Similarly, the new Corporate
Sustainability Reporting Directive (CSRD) is also
worth highlighting, which involves a major step
forward in terms of the current ESG reporting
requirements, fostering standardisation and
transparency in sustainability reporting and
equating it to financial reporting. Furthermore, due
to its extension to the value chain, the Directive is
expected to accelerate the sustainable transition of
the business fabric. However, the directive is still
pending transposition in Spain.
In the area of banking oversight, the ECB's action
plan explicitly incorporates climate change and
energy transition into its framework of
operations. The plan seeks to curb climate risk on
the ECB's balance sheet, foster increased
transparency and disclosure of climate risks by
companies and financial institutions, enhance
climate risk management and support the
economy's green transition.
In addition, the setting of supervisory
expectations in this area and the assessment of
the banks' practices related to climate and
environmental risk strategy, governance and
management, stand out.
The European Banking Authority (EBA) also has a
work plan to mainstream ESG aspects into the
regulatory and supervisory framework. Among
the different initiatives is the inclusion of climate
risks in the framework of stress exercises to gauge
the resilience of the European banking sector to
climate risks. In that regard, the EBA, alongside
other European supervisory authorities, the ECB
and the European System Risk Board (ESRB)
conducted a unique one-off exercise to assess the
financial sector's preparedness and resilience to
the package of legislative measures (on energy,
transport, emission reductions, land use and
forestry) "Fit-for-55", to cut the bloc's Greenhouse
Gas (GHG) emissions by 55% by 2030.  The analysis
concluded that the sector is generally resilient to
climate risks, although it emphasised the need for
continuing to improve their management.
In 2021, the EU passed the European Climate
Law, which legally commits to reducing emissions
by 2030 and achieving emission neutrality by 2050.
This has led to the implementation of various
measures and reforms across different economic
sectors (including housing, energy, and transport)
aimed at cutting greenhouse gas emissions in
accordance with these targets and moving towards
a decarbonised economy. This transformation
necessitates profound structural and social changes
and a substantial mobilization of both public and
private resources.
The European Commission has calculated that
an additional annual investment of €477 billion
is required until 2030 to achieve the goals
outlined in the 'Fit-for-55' package in the EU. In
Spain, the PNIEC (National Integrated Energy and
Climate Plan) estimates an additional investment
need of €263 billion between 2023 and 2030, which
means approximately  €33 billion per year. Thanks
to the Next Generation EU (NGEU) Recovery Plan,
around €16.1 billion1 were destined to investments
in renewable energies, sustainable mobility and the
energy rehabilitation of buildings between 2022 and
2024, thus driving the economy's green transition.
In this context, CaixaBank prioritises making
progress in the transition to a low-carbon
economy that fosters sustainable development,
social inclusivity and upholding excellence in
corporate governance. Thus, and to materialise
the commitment, Sustainability (in its
environmental, social and governance scope) is one
of the three pillars of the Group's Strategic Plan.
The actions framed within this strategic axis are
outlined in the Sustainable Banking Plan.
1 Source: IGAE
Strategy
The year 2024 marks the closing of the 2022-2024 Strategic
Plan. This Plan has helped maintain CaixaBank's commitment
to society with a unique banking model and with the aim of
offering the best service for each and every customer profile as
we provide solutions from end to end, promote financial
inclusion and lead the way in generating positive social impacts.
CaixaBank concludes its 2022-2024 Plan with a very positive assessment,
particularly in the financial domain. The macroeconomic environment turned out
to be more favorable due to higher interest rates than initially anticipated
(EUR12M at 2.8% for the period 2022-2024 vs. a forecast of 1.1%). Additionally,
the average GDP growth was slightly above the forecast, while inflation reached
levels much higher than expected. Meanwhile, loans and deposits grew slightly
less than anticipated, but non-investable resources increased more significantly.
The Group finishes this Plan with a positive momentum in business growth and
quality, preparing for significant development in customer service models and
technology for the next plan, while remaining committed to enhancing agility
and improving employee satisfaction and engagement.
In this context, the CaixaBank Group's new Strategic Plan for the period
2025-2027 was unveiled in November 2024.
2022–2024 Strategic Plan
The 2022–2024 Strategic Plan was launched in May 2022 under the slogan "Close
to our customers". This Plan was based on three strategic lines and two cross-
cutting enablers:
The 2022-2024 Strategic Plan was based on the three strategic lines
and two cross-cutting enablers:
Cross-cutting
enablers
Technology
People
Business
growth
Developing
the best value
proposition for
our customers.
Provide an
efficient
customer
service model
Adapted to
the
customers'
preferences
as much as
possible.
Sustainability
A benchmark
in Europe.
CaixaBank Group companies have a Strategic Plan fully aligned with the
CaixaBank Strategic Plan.
1st  Business growth
It focuses on driving business growth, developing the best value proposition
for the customers. CaixaBank has developed a leading financial supermarket in
the Spanish market, featuring a commercial offer built around customer
experiences. The purpose of this line was to continue expanding the capabilities
of this financial supermarket, with the aim of increasing the penetration of our
products and services to customers, progressing the commercial offer and
making a quantitative and qualitative leap in the construction of ecosystems.
This line’s core ambitions included: 
Strengthening leadership in retail banking
through new housing and consumer banking
products and greater penetration in insurance
and long-term savings products.
Achieving leadership
in the corporate,
companies and SMEs
segments.
Driving ecosystems as a new source of income in housing, mobility,
seniors, health, entertainment, business and seniors.
Throughout the execution of the Strategic Plan, the Group has sustained a
positive momentum concerning business expansion and quality. The successful
merger with Bankia has enabled us to enhance our commercial activity, stabilise,
and start expanding our customer base once more, while also improving our
market share performance. With regard to the objectives setin the Plan, the
Group continued to consolidate its leadership in retail banking, with a positive
performance in the main market shares, where the increased share of new
housing production stands out. Furthermore, the positive growth of CIB lending,
supported by a significant growth in the International Banking portfolio also
stands out, which exceeds the objective set for the closing of the Strategic Plan in
2024.
Starting
point
December
Target
2021
2022
2023
2024
2024
Long-term savings
share (%)
29.4%
29.5%
29.3 %
29.5%
~30 %
Non-financial
companies portfolio
share 1 (%)
23.8%
23.8%
23.5%
23.6 %
~24 %
1 Business in Spain.
2nd Operating with an efficient service model
It sought to maintain an efficient service model, adapting it to suit the
customer's preferences. The aim was to take advantage of the opportunity
arising from the lowering of entry barriers to new technologies that will enable to
explore of new ways of interacting with customers. Thus, this line’s core
ambitions included:
Ensuring a best-in-
class customer
experience.
Achieving greater
operational and
commercial
efficiency.
Improving digital
selling capabilities
Throughout this Strategic Plan, CaixaBank continued to develop the customer
service model in order to make it more efficient and adapted to suit the needs of
each customer. There has been positive development in digital sales capabilities,
with 13.1 million digital customers, half of whom are intensive users of the
Group's digital platforms. Concurrently, we have surpassed the 2024 Plan target
by amassing over 3.5 million customers for the imagin brand.
Starting
point
December
Target
2021
2022
2023
2024
2024
# imagin Customers
(M)1
2.7
3.0
3.3
3.6
3.5
1 It does not include customers shared with CaixaBank.
3rd  Sustainability
The aim was to consolidate CaixaBank as a benchmark in sustainability in
Europe. The prioritisation of the environmental, social and governance areas on
the European agenda gave a unique opportunity to take advantage of the
competitive advantages inherent to the way of banking, highlighting
socialcommitment as a foundational value and the status as European leaders in
microfinance. The main initiatives were as follows:
> Accompanying our customers in their energy
transition
> Commitment to our own transition
> Leading the positive social impact
> Fostering financial inclusion
> Fostering a responsible culture
> Being a leader in governance
Having completed the Strategic Plan, CaixaBank has consolidated itself as a
benchmark in sustainability in Europe. A robust framework has been built –
encompassing processes, systems, and teams – to integrate sustainability into
the Group's comprehensive management strategy. The cumulative mobilisation
of sustainable funds has widely exceeded the target set for 2024, while the rating
average received from ESG rating agencies remains at A, as set in the 2024
target.
Starting
point
December
Target
2021
2022
2023
2024
2024
Mobilisation of sustainable
finance (accumulated
2022-24 in €M) 1
18,531
23,583
50,813
86,770
64,000
Number of active
volunteers 2
4,9973
14,000
17,240
20,201
10,000
1 Mobilisation for CaixaBank Group, excluding BPI.
2 Includes Social Month volunteers.
3 The Social Month was not held due to the COVID pandemic.
Cross-cutting enablers
The Plan also included two cross-cutting enablers that supported the execution
of these three strategic priorities: people and technology.
First of all, CaixaBank paid special attention to people and
sought to be the best Group to work for:
Promoting an exciting, committed, collaborative and streamlined team
culture that fosters closer and more motivating leadership.
Boosting its employees' development programmes and career plans,
featuring a more proactive people development model for training teams
and focusing on critical skills.
Fostering new forms of collaborative work, promoting remote working
and helping its employees to develop their potential with equal
opportunities through a meritocracy and diversity-based culture.
In people, the Group continued to strengthen the growth of people as a
cornerstone of their strategy during this period. In this regard, CaixaBank has
risen to 2nd position in the Merco Talent 2023 ranking of the most attractive
companies in the banking sector to work for. It has also concluded the process of
identifying critical skills in order to assess and plan strategic processes and
activities and define upskilling and reskilling actions to improve the value
proposition for employees. Also of note was the rise in the number of women in
management positions, which currently stands at 43.4% in December 2024,
exceeding the target set for 2024.
Starting
point
December
Target
2021
2022
2023
2024
2024 2
Women in managerial
positions (%)1
39.9
41.8
43.0
43.4
43.0
1 Women in management roles at CaixaBank S.A. (ranging from assistant manager of a large branch A to B).
2 In 2023, the goal for women in management positions was revised from 42% to 43% following the update of the Equality Plan.
In terms of technology, the planned advancements in cloud adoption and
cybersecurity enhancements have been achieved. The initiative for process
transformation has advanced, leading to improvements in infrastructure and
end-to-end processes. In addition, several AI use cases have also been deployed. 
The second enabler was geared towards technology. CaixaBank
has outstanding technological capabilities, in which it will
continue to invest to continue to drive the business forward:
Having an efficient, flexible and resilient IT infrastructure, as a result of the
drive for technological transformation from CaixaBank Tech, the adoption
of cloud technology as a cornerstone, the development of data and
advanced analytics capabilities, and ongoing improvement in
cyberdefence to mitigate the growing risk within this scope.
Moving towards end-to-end process
management by identifying and redesigning
key processes and building modular, reusable
parts to the functional architecture.
Streamlining the
allocation of
resources.
Starting
point
December
Target
2021
2022
2023
2024
2024
Cloud absorption (%)
21%
25%
30 %
33%
32%
Financial objectives
At the end of this Strategic Plan, CaixaBank has
exceeded the financial targets set
for 2024.
The Group set as targets in the presentation of the Strategic Plan to achieve a
ROTE above 12% and a cost-to-income ratio of below 48%. It also committed to
offering attractive shareholder remuneration with a pay-out ratio of over 50%
and set the objective of generating capital of approximately €9,000 million for
distribution purposes (cumulative amount in the 2022-20242 period)1. The
foregoing comes while leveraging on a solid balance sheet position with an NPL
ratio of under 3%, normalisation of the cost of risk below 0.35% (2022–2024
average) and keeping a strong capital position, with a CET1 target without IFRS9
transitional adjustments of between 11–12%.
At the end of the Plan, the core financial principals performed very favourable.
The Group saw a marked increase in profitability, achieving an ROTE of 19.4% by
December 2024, surpassing the initial target of over 12%. Despite an inflationary
shock, costs were kept near the 2021 levels. The cost-to-income ratio hit all-time
lows, as did the non-performing loan ratio. Lastly, the Group maintained
exceptionally strong capital adequacy and liquidity levels, greatly exceeding the
capital distribution goal from the Strategic Plan, reaching €12 billion against a
target of €9 billion.
Starting
point
December
Target3
2021
2022
2023
2024
2024
ROTE (%)
(Cumulative 12 months)
7.6
9.8
15.6
19.4
>12
NPL ratio (%)
3.6
2.7
2.7
2.5
< 3
Recurring cost-to-income
ratio (%) 2
57.7
49.8
40.8
37.7
<48
1 Includes the share buyback (SBB) programme for 2022 plus the excess capital generated in 2022-24 above 12% of the CET1 ratio (without IFRS 9 for TA purposes).
2 The Cost-to-income Ratio Target was set under IFRS 4. It is estimated that the impact of the implementation of IFRS17 could be -2 pp. Recurrent cost-to-income ratio (excluding one-off expenses).
3 Objectives defined in the launch of the Strategic Plan. Given the good evolution of the financial metrics, the 2024 targets have been subsequently updated.
2025-2027 Strategic Plan
In November 2024, CaixaBank unveiled its new
Strategic Plan for the period 2025-2027.
During this new Strategic Plan, the Group wants to stay on the course defined in
the 2022-2024 Strategic Plan, but at a faster pace in order to prepare for the
future. CaixaBank is steering towards two primary goals for ensuring long-term
profitability: firstly, to solidify its leading market position, and secondly, to hasten
its transformation for readiness in a more digital and competitive landscape. This
is undertaken with a pledge to remain close to individuals for a sustainable
society, emphasising a distinctive ESG (Environmental, Social, and Governance)
stance.
The 2025-2027 Strategic Plan is centered around three key strategic
lines aimed at maintaining high levels of sustained profitability:
01
Accelerating growth.
02
Business transformation and investment.
03
Differential positioning in ESG .
1st Acceleration of growth
CaixaBank plans to boost business growth in both Spain and Portugal. Following
Client loyalty and engagement, with a particular emphasis on acquiring
new clients.
Promotion of our proprietary digital ecosystems and solutions.
Developing products and services with a focus on sustainability.
Enhancing the value proposition for both individuals and companies.
Sustaining international growth. 
the successful integration with Bankia, the Group aims to solidify its market
leadership by capitalizing on its key strengths to expand across all business
segments through the following strategies:
KPI
2027 Target
Share of credit to households and businesses
Increase share
Share of deposits to households and
businesses
Increase share
Share of long-term savings 1
Increase share
1 Total combined share of investment funds, pension plans, and savings insurance under the "Visión FÔbrica" initiative.
Based on data from INVERCO and ICEA.
2nd Transformation and investment in the business
CaixaBank intends to spearhead business transformation by ramping up
technology investments to fuel growth in every segment, gearing up for a more
competitive landscape. The Group boasts the largest physical network in Spain,
tailored by segment, with top-tier digital and remote channels, and it aspires to
continue developing unique capabilities for the future. This line’s core ambitions
include:
> Enhance specialised and personalised service through its distinctive
distribution platform.
> Update digital channels to enhance customer experience, increase
commercial capabilities, and optimise operational efficiency.
> Boost investment in technology to bolster strategic initiatives, improve
capabilities, and elevate service quality.
> Foster excellence across the organisation by promoting agility, simplification,
2. Ramping up
investments in
digital and
technology
1. Refining and
enhancing the
distribution
platform
3. Advancing
talent
transformation
Transformation initiatives:
Delivering specialised and
personalised service through our
distinctive distribution platform.
Revamping digital channels to
enhance customer experience and
increase commercial and operational
efficiency.
Boosting technology
investments to back strategic
initiatives, develop state-of-
the-art capabilities, and
elevate service quality.
Promoting organisational excellence
by encouraging agility, simplification,
and fully harnessing the potential of
current talent.
2. Ramping up
investments in
digital and
technology
1. Refining and
enhancing the
distribution
platform
3. Advancing
talent
transformation
Transformation initiatives:
Delivering specialised and
personalised service through our
distinctive distribution platform.
Revamping digital channels to
enhance customer experience and
increase commercial and operational
efficiency.
Boosting technology
investments to back strategic
initiatives, develop state-of-
the-art capabilities, and
elevate service quality.
Promoting organisational excellence
by encouraging agility, simplification,
and fully harnessing the potential of
current talent.
and fully realizing the potential of current talent.
KPI
2027 Target
% Cloud absorption
50%
% Processes supported by AI1
~30 %
% Workforce aged < 35
>11%
1 Percentage of processes transformed using AI solutions relative to the total number of processes redesigned and
implemented.  AI solutions encompass agents, large language models (LLMs), small language models (SLMs), machine learning,
and other forms of artificial intelligence.
3rd Differential positioning in ESG
CaixaBank aims to preserve its founding spirit of being close to people for a
more sustainable society, with two clear goals:
> Advance towards a more sustainable economy, by increasing the
mobilisation of sustainable funds and executing portfolio decarbonisation
objectives in line with the commitments made.
> Enhance economic and social prosperity, focusing on three primary
areas: Social and financial inclusion; Employability and job creation;
and Being a pivotal contributor to the financial and personal well-being of an
aging population.
Levers to achieve these objectives:
> Development of products and services to facilitate the transition for our
clients (e.g. mobility, housing, and business consulting).
> Active Management of Decarbonization Levers (NZBA perimeter) -
Transition Plan.
> Continue to train sales and risk teams.
> Develop a strategy for engaging with corporate clients (Corporate
Banking and CIB).
KPI
2027 Target
Cumulative mobilisation of sustainable funds (€M)
~100,000
People who have improved their employability or
gained access to employment thanks to specific
solutions (cum. 2025-27)
150,000
Financial objectives
As a consequence of deploying and executing this new
Strategic Plan, CaixaBank seeks to achieve the financial
targets set for 2027.
The new 2025-2027 Strategic Plan is focused on achieving three main
objectives:
1. Maintain sustainable profitability while investing in the business. The
Group has targeted achieving a Return on Tangible Equity (ROTE) exceeding
16% by 2027, maintaining an average over the duration of the Plan above
15%, and an efficiency ratio in the low 40s. Simultaneously, CaixaBank
anticipates a stable net interest income growth around 0%, service income
growth in the mid-single digits, and controlled cost growth at approximately
4%, all calculated in terms of Compound Annual Growth Rate (CAGR)
throughout this Strategic Plan.
2. Growth in profitability with a prudent approach. CaixaBank aims for a
turnover increase of over 4% in CAGR terms, keeping the Non-Performing
Loan (NPL) ratio at around 2% by 2027, and maintaining the Cost of Risk
below 30 basis points on average annually from 2025 to 2027.
3. High distribution capacity. Lastly, the Strategic Plan pledges to distribute
cash dividends with a payout ratio ranging from 50% to 60% of the
consolidated net profit, including an annual interim dividend, and an extra
distribution1 of Common Equity Tier (CET1) capital above 12.5%, while
consistently upholding a robust capital position with a target CET1 ratio
between 11.5% and 12.5%2.
     
KPI
2027 Target
% ROTE
>16%
Cost-to-income ratio
Low 40s
Non-performing loan ratio
~2%
1 Subject to approval by the European Central Bank (ECB) and the Board of Directors. Considers the capital and profitability
objectives established in the 2025-2027 Strategic Plan.
2 The threshold for the additional distribution of CET1 excess capital for 2025 is 12.25%.